Mironov Consulting
JULY 27, 2023
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That This is a must-close.”
Intercom, Inc.
NOVEMBER 20, 2018
Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Product Coalition
FEBRUARY 26, 2022
From this education, the influence of elaborate management consulting style frameworks appeared, which frankly, stakeholders care very little about. This is especially true in enterprise software and it’s this idea that talking with sales teams is broadly fruitful. Using these ideological tools for your own sanity is great.
Business of Software Conference
NOVEMBER 30, 2020
So I use it as a forcing function to clarify my thinking around a thing that I’ve been doing both when I was a VP marketing, working inside companies, but also as a, as a consultant, a thing that I’ve been doing with my clients a lot. And what do enterprise buyers actually want in sales people? So you outline this.
Intercom, Inc.
JANUARY 16, 2019
Most users view a product only through the lens of their own use, not through the needs and habits of all the users in their enterprise (which is a view someone at the top, such as a Chief Information Officer, is more likely to have). Train reps for effectiveness, not just efficiency.
Business of Software Conference
NOVEMBER 28, 2019
or a consultant or thinking about doing a startup? It’s an online website which is really a catalogue for cloud services and products and consultants and developers to build Government digital and cloud implementations and I think it’s transacted over £3 billion since it started. I’ve never worked in sales.
Intercom, Inc.
JULY 5, 2018
I think of it as go-to-market consulting. Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. My approach is super tactical. It didn’t exist 15 years ago.
Expert insights. Personalized for you.
98 
Let's personalize your content