280 Group

AUGUST 26, 2022

in our “Behind the Product” series, we highlight Product Management concepts used in the products and services in today’s market. . There are definite technical similarities between the powerful rockets, and both have shaped space technology in new, innovative ways. BECOME AGILE.

Reporting Tools 156

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Ronke PM

APRIL 11, 2024

This enthusiasm turns them into ambassadors of the product. The success of products that combine utility and delight is partly due to the innovative and fearless cross-functional team that developed it. Confirming they are on target goes a long way to helping these teams ascertain their objective, which is product-market fit.

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

JANUARY 31, 2022

Product management specializations have trended upwards in recent months. These “specializations” often place focus around a specific set of skills or needs a company has, somewhat creating a division within the product manager role. Are we breaking apart the product manager role a bit too much?

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Mixpanel

FEBRUARY 23, 2024

Onboarding new users is one of the biggest challenges a technical product faces. This is doubly true when a portion of those would-be users don’t have technical backgrounds. If you want to boost product activation and retention, a one-and-done, low-touch onboarding flow simply won’t cut it.

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Product management requires, above anything else, good judgment. It shouldn’t be a prerequisite for product management jobs either.

Technical Review 158

Technical Review Product Management Product Manager Research Software 158

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What skills do I need as a product marketing manager?

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PMLesson's Ace the PM Interview

JANUARY 31, 2022

Great product managers never stop learning. That's why we scoured our bookshelves to make a list of the best product management books we could find. Technology is always changing, as are customer habits. Below is a list of some of the best product management books spanning nearly two decades of thinking.

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Books User Testing Technical Review Product Management 95

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. Have you ever investigated a technology product and instantly had a good feeling for what it was?

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

ProductPlan

DECEMBER 11, 2019

There are so many changes happening in product management as I write this, and the evolution only seems to be accelerating. With your support, we dove into the most result-driven strategies, popular frameworks, and groundbreaking leaders who changed the product management landscape. I’m excited to watch it all unfold.

Technical Review 59

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Product Talk

DECEMBER 13, 2023

Do you have a Product in Practice you’d like to share? Thomas Groendal is the Senior Product Manager at Bluestone Analytics , a subsidiary of CACI , a $6 billion company that focuses on intelligence analysis. And my counterpart product manager’s squad is about maximizing the volume of data.”

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Data Visualization Analytic Tools Reporting Tools Technical Review 245

The Product Coalition

JUNE 24, 2022

Do you find being a product manager particularly challenging? Take a look at these nine indicators to determine if product management is the right career for you, or not. digital product management positions have never been more pervasive or idolized than they are right now. Let’s be real for a second?—?digital

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? But an interview is, of course, only the first step. One of the best and first things you should do is review the most common product marketing interview questions and answers. What's your favorite marketing campaign?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JULY 30, 2021

What exactly is the product manager role? And the role of a product manager can vary drastically depending on the type of product manager. That’s why we’ve put together a comprehensive post on everything you need to know about the product manager role, including: Responsibilities of a product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

The Product Coalition

DECEMBER 13, 2021

In due course, the startups need to invest a good amount of time in organizing the strategy and roadmap to track the product performance to get an early product-market fit and scalability. What and Why and the inspirational differences that product brings. What are the attributes of the framework?

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Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like.

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Analytic Tools Research Software Data Visualization Technical Review 116

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

The Product Coalition

SEPTEMBER 9, 2022

Product managers come in different shapes and sizes (i.e., However, if there’s one skill that is common to all product managers, it’s continuous market monitoring and research. That’s where a market requirements document comes into play. That’s where a market requirements document comes into play.

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Document Research Software Analytic Tools Marketing 123

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

PMLesson's Ace the PM Interview

JANUARY 12, 2021

If you're preparing for the technical program management interview, you already know that the interview generally consists of four types of questions. Candidates are asked these types of questions to qualify their abilities to design a system to solve open-ended or complex technical problems.

Technical Review 52

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The Product Coalition

DECEMBER 11, 2023

Photo by Alexas_Fotos on Unsplash When I was VP of Product at Twiggle, building the product from zero to one (and then one to ten and so on), I hired a technical writer freelance. Our product was an API, and we needed comprehensive technical documentation. Back to Twiggle. The API was well-defined. Guess what?

Technical Review 78

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Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. So, while developers were fixing bugs, we started to challenge our critical product pillars by reviewing our answers to the main product questions: Who is our customer?

User Testing 151

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Sachin Rekhi

JUNE 25, 2017

I'm often asked what's the best way for a new product manager to learn the fundamentals of the role or for an experienced product manager to continue to master their craft. I've organized this collection into several sections, starting with product management 101.

Product Research 167

Product Research User Testing Analytic Tools Product Management 167

ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

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PMLesson's Ace the PM Interview

MARCH 3, 2022

The product management career path can be incredibly fulfilling as you build and work on products used by millions of users around the world. However, a PM career looks different than other roles in tech. The success of a product, or even an entire company, rests on the product team.

Weak Development Team 52

Weak Development Team Technical Review Data Visualization Product Management 52

The Product HQ

FEBRUARY 1, 2023

Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy.

Product Management 52

Product Management Product Manager Certifications User Testing 52

The Product Coalition

NOVEMBER 6, 2019

Being a product manager is tough. The quest to find product-market fit and create products that are valuable, usable and feasible is not an easy one. There is however something that all product managers share?—?we we all operate within the intersection of ‘technology’, ‘business’ and ‘UX’.

Technical Review 60

Technical Review Research Software User Testing Product Management 60

PMLesson's Ace the PM Interview

MAY 5, 2020

Building your first product marketing resume might seem overwhelming but don't worry. Here at Exponent, we've reviewed thousands of product marketing resumes to provide you with some best practices. Here's my resume when I was accepted to the Google Associate Product Marketing Management (APMM) program.

Product Marketing 52

Product Marketing Marketing User Testing Product Research 52

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around. What is Product Marketing?

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . With that said, what makes this question a little bit different is that the subject here has specifically to do with the technology space. SEO/SEM Management.

Technical Review 53

Technical Review Technology Strategy User Testing 53

Mironov Consulting

MARCH 9, 2024

One technique that I teach in my product courses/workshops is something I call “count the digits.”  We won’t be accurate, of course, but we’ll be able to sort huge from tiny with a bit of practice.    (And we’ll be speaking the language of money , not technical processes.)

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e.

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Mixpanel

APRIL 18, 2024

B2B products often have to appeal to many different personas. We have a wide range of user types, from marketers to engineers to product managers and more. For larger launches and flagship features, of course, you might just have to take the time and wait for more polished videos.) Take Mixpanel, for example.

Data Visualization 101

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Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. Check out our list!

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Userpilot

JULY 20, 2021

Yet Growth Marketing and Product Growth is not where I started. For several years I worked in head Marketing and Digital positions. I also worked with numerous tech startups and even built and run companies myself. In short, here are the things you should be checking for in a product audit: reported problems.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Mind the Product

SEPTEMBER 20, 2018

Product managers have a unique view on what’s happening across the business, provided the relationships are working well. Source: Martin Eriksson, Mind the Product. Source: Martin Eriksson, Mind the Product. I’ve experienced issues like this throughout my product management career.

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User Testing Customer Feedback Customer Experience Product Research 154

Mixpanel

NOVEMBER 8, 2022

.” Zach Berger, Technology Investor at Bain Capital. A product’s user retention rate shows what percentage of customers return to use a product again and again. Sam Richard, VP of Growth at OpenView (over $2B invested), calls this data point “key to understanding product-market fit … especially at an early stage.”.

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