Bain Public
OCTOBER 19, 2021
I know you’re probably wondering: what does this have to do with your product roadmap strategies ? The reality is that your challengers are out there, and many will try to make an identical copy of your product to compete for your TAM (Total Addressable Market). This is what your product strategies can be targeted toward.
Intercom, Inc.
JUNE 20, 2018
We created our first sales function in 2014 and in the busyness of building out the team, we had little time to reflect on how our experiences on the frontline of sales could add value to our product roadmap. The reality is we have to master both if we want to expand our addressable market and retain our existing customers as they grow.
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Alchemer Mobile
FEBRUARY 2, 2021
This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?
DISQO
JULY 5, 2018
Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.
DISQO
JULY 5, 2018
Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.
DISQO
JULY 5, 2018
Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.
Centercode
JULY 16, 2019
But while the focus on bugs isn’t misplaced, you should know that your users – whether you’re soliciting customer feedback through surveys, crowdsourced testing , or Customer Validation – are pointing out more than bugs and defects. It’s enormously helpful in building out your product roadmap.
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