CTO Coach Positioning Technical Advisors Vision 
Product Bookshelf
SEPTEMBER 14, 2020
The story begins with the struggling founders meeting with their top advisor and board member who recommends OKRs. They hire a CTO and deal with a variety of team problems along the way. Throughout the story, the company is struggling to find the right customers and identify its market position. OKRs are KPIs with a soul.
Intercom, Inc.
AUGUST 15, 2018
Leaders are people who provide a compelling vision for people to follow and believe in, and take responsibility for what happens next. Find a sponsor , not a mentor — someone who is in the room when opportunities arise and makes sure your name comes up. Building trust can be tough when you’re a new hire in a leadership position.
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