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Product Positioning Strategy In Economic Volatility: Lessons From The Obviously Awesome April Dunford

Gainsight

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company. Positioning is not a tagline. .

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How do organizations innovate in the face of existential threats?

DISQO

Bombacino spent 15+ years in various digital and direct marketing leadership roles at companies of all sizes including Andersen, United Airlines, Omnicom Media Group, and Restaurant.com. The technology changes but the people don’t.”. But his career took a sudden turn when his newborn son, AJ, suffered a 45-minute seizure.

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How do organizations innovate in the face of existential threats?

DISQO

Bombacino spent 15+ years in various digital and direct marketing leadership roles at companies of all sizes including Andersen, United Airlines, Omnicom Media Group, and Restaurant.com. The technology changes but the people don’t.”. But his career took a sudden turn when his newborn son, AJ, suffered a 45-minute seizure.

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How do organizations innovate in the face of existential threats?

DISQO

Bombacino spent 15+ years in various digital and direct marketing leadership roles at companies of all sizes including Andersen, United Airlines, Omnicom Media Group, and Restaurant.com. The technology changes but the people don’t.”. But his career took a sudden turn when his newborn son, AJ, suffered a 45-minute seizure.

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Women in Tech – Female CxOs Share their Challenges in Tech Startups – with Melissa Kwan, Alice de Courcy, Maja Voje, Laura Erdem & others

Userpilot

of leadership roles. Also – a study by Paychex from December 2018 found that 33% of women in technology have considered changing careers because of male colleagues. I wanted to learn more about what challenges are deterring women from entering leadership career paths in tech. Again…Why? Else : “Yeah absolutely.

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Be in a Band, not an Orchestra: how to Grow an Agile Product Team

Mind the Product

I suggested that as someone in a position of leading a digital product team, you should always strive to make your team feel like they are in a band and not an orchestra. I’m now Chief Product Officer for FutureLearn. Joel Chippendale and Lucy Blackwell joined as our CTO and creative director. Growing FutureLearn.

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