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Product in Practice: Making Customer Interviewing a Habit in an Early-Stage Startup

Product Talk

This means that even when startup founders are motivated to test their ideas, they are more likely to notice the evidence that suggests their idea is fantastic and miss the evidence that suggests their idea is flawed. Kranthi finds himself in an interesting role as a third-time technical founder. You can submit yours here.

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How to Become a Startup Product Manager without Experience

The Product HQ

Startup Product managers are in charge of setting up the foundation for product management at a new company. According to Airfocus , an optimized product manager boosts profitability and sales, by 34.2 In this guide, we will break down a few steps you can take to increase your chances of being a startup product manager.

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Startup Metrics

TechEmpower - Product Management

When talking to startup founders or other innovators, we always ask questions to better understand their business as a core. How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? What does the business do?

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Essential Startup Product Manager Skills

The Product HQ

Product managers who work at startups have their work cut out for them. Nowadays, sharpening your startup product manager skills has become more of a priority than they have ever been. Based on startup statistics shared by Embroker , around 90% of startups fail.

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The Secrets to Building Unique, Personalized Experiences For Your Customers

Speaker: Vivek Bedi, Author of "You: The Product," Entrepreneur, and Digital Leader

Not all customers are the same. The spectrum of our customer bases reflects the unique makeup of our different generations, backgrounds, identities, and much more. We cannot just simply provide the same 'one size fits all' experience to make a quick customer here and there. We need to learn more about them.

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Best Resources for User Acquisition Specialists

Userpilot

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services.

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Founders: What Are the Signs It’s Time to Evolve Your Core Customer Benefit?

The Product Coalition

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? It’s not a simple answer, but there are critical data points that will point any founder in the right direction with near certainty every time.

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Design Hacks for Non-Designers: Ask Expert Laura Klein

Speaker: Laura Klein, Principal at Users Know and Author of UX for Lean Startups

Learn a few really common user experience design mistakes and how to avoid making them. Join UX designer and product management expert Laura Klein for a no-holds-barred Ask Me Anything session on UX design. What are the first steps in designing a user experience?

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Product Market Fit: A Lesson from Sephora’s Head of Product

Speaker: Sneha Narahalli - VP, Head of Product at Sephora

Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. This is not an overnight realization, and the key to developing an iterative process to PMF is understanding what would make your customer's life easier.