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Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn

Product Talk

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.

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How to Keep Users Coming Back With Engagement Loops

Userpilot

Customer engagement loops can serve as extensions of your CS and marketing teams. Here’s why: a good engagement loop creates excitement and motivation that keep customers returning to your product. It follows the customer activity outlined above. And you know what that means—free customers without the extra CAC.

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Product Growth vs. Product-Led Growth

Userpilot

SaaS companies like Slack and Atlassian pioneered the product-led growth (PLG) model as a way to reach customers through the product. TL;DR Product growth is everything you do to increase a product’s value, attract new customers, and boost revenue. Product growth vs. product-led growth? Book a demo today to learn how!

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How to Build a Web3 Application: A Complete Guide

The Product Coalition

Companies own the platforms, and users don’t have much say in how things are run. It’s like a digital democracy where users have a say in how things work. NFT Revolution: Non-Fungible Tokens (NFTs) have taken the art and entertainment world by storm. They ensure trust through decentralization, allowing direct user transactions.

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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. As product professionals, we need to help position our products in ways that make sense for customers and the organization. They’re something your customer base wants more of, versus promotional content that they’re not really excited to read.

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How to succeed in 2020: the most important insights from 8 recent market research studies

The Product Coalition

A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.

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Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes

Product Talk

Why does the outcome focus on business value and not customer value? Why can’t you just generate opportunities from what you know about your customers? How do you represent customer segments on an opportunity solution tree? What if you are being asked to deliver more than one outcome? How do you find opportunities?