customer-priorities 
Product Management University
NOVEMBER 3, 2020
Product managers, there’s never going to be a time where customer retention priorities and wallet share growth opportunities have more overlap, i.e., not at odds. The pandemic has forced a lot of businesses to go directly to their customer base for growth as new logos are harder to come by. Think about it.
Product Management University
APRIL 9, 2020
The COVID-19 pandemic has thrown your customer priorities into a tailspin. In either case, the top-down priorities of your target customers are completely different than they were before COVID-19. Find Out What Customer Executives Are Now Losing Sleep Over. We talk product and our customers talk business.
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Product Management University
MAY 2, 2024
There are so many perspectives and so many ways to justify the priority of any one feature over others. Prioritize the jobs first and your feature priorities will be intuitively obvious. Product enhancement priorities follow suit, and they’re easily quantified! You never feel like you’re ahead of the curve. You just did it!
Product Management University
AUGUST 15, 2023
It’s the root cause of constantly changing priorities, a lot of stops, starts and shifts in direction to meet your company’s annual numbers. The market segment priorities dictate the investment levels in each product collectively based on the needs of each segment and the gaps in your portfolio. Here’s a bonus.
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As the value of modern in-app analytics becomes clearer, more companies are making analytics a priority before it becomes a problem. The longer you wait to modernize your application’s analytics, the harder you’ll eventually feel the pain of lost customers and missed revenue. If it sounds like a daunting task, that's because it is.
Product Management University
MARCH 14, 2023
One View of the Customer. Measurable Customer Value. Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. It’s a simpler approach for bringing quantifiable strategic value to the customer versus the typical approach of focusing solely on customer problems.
Product Management University
APRIL 8, 2024
For others, a market is a customer department like IT or HR. Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. Then, there’s all the in-betweens. For some, a market means a user or buyer persona.
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Discover the pros and cons of each approach, plus how to choose the right architecture for your business priorities, timeline, and customers. Download the whitepaper to see the 7 most common approaches to building a high-performance data architecture for embedded analytics.
Advertiser: ZoomInfo
Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Personalizing messages to your priority accounts. Ready to impress your boss with killer results? Leveraging intent data. Reviewing, reporting, and refining for better results.
Advertiser: Vanilla Forums
Updating and upgrading how you meet customer expectations should be a top priority for any company, and though it might sound like a weighty task, there is an uncomplicated solution: Community. So, we have researched what customers truly want in a customer experience, and how community can serve that.
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation.
Advertiser: UserTesting
As a product leader, mitigating risk in your digital product development is one of your highest priorities—and likely what’s keeping you up at night. Missed launch dates. Failed products. Wasted sprints. These are costly scenarios product leaders must try to avoid.
Advertiser: ZoomInfo
In this eBook, you’ll discover how to improve your demand generation program—and your bottom line—in four data-driven steps: Nail down your ideal customer profile (ICP). Personalize messages to your priority accounts. Leverage intent data. Review, report, and iterate. And much more!
Speaker: Sam Owens, Product Management Lead, Namely Platform
Sam and Jessica faced a problem that many product managers face: their customers wanted better analytics and reporting, but analytics wasn’t the core function of the SaaS product Sam and Jessica manage. Balanced competing priorities and managed expectations.
Speaker: John Mansour - President, Product Management University
In this webinar, you’ll learn what a customer-facing portfolio strategy looks like, why it has a stronger foundation, and how it protects your product priorities from changing on a whim! The ripple effect of the stop and restart can be completely demoralizing to your team, especially when it happens routinely.
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