Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

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Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

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Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

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Mixpanel

JUNE 1, 2023

Today, we’re introducing Warehouse Events to make it easier to bring in all that extra data. With Warehouse Events, you will be able to natively connect Mixpanel to tables in your data warehouse so our powerful self-serve analytics Boards and reports can bring in all your company’s most trusted data. Event data is immutable once sent.

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Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. Marketing teams can use funnel analysis to find friction points in the customer journey that stop users from signing up for the product, activating , and becoming paid customers. Tag these events for tracking in your analytics tool.

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Mixpanel

JUNE 1, 2023

Historically, organizations have faced two big challenges when analyzing their data: As touched on above, event analytics tools have traditionally had product usage data and lacked data about the company’s business. Why event analytics is the way forward You can provide metrics to your company in two ways currently.

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Userpilot

MARCH 7, 2024

Amplitude is the best product insights tool with AI-based event analytics. Different types of analytics tools The analytics tools available on the market are as specialized as they are numerous. These tools specialize in collecting data from events like swipes, taps, and other mobile-specific actions. Mobile analytics tools.

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Userpilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

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Mixpanel

MAY 2, 2023

Though our marketing team at the time was reporting healthy acquisition in Google Analytics leading to high numbers of new signups, our product team’s Mixpanel dashboard showed conversion from those signups to paying customers was low. See a Mixpanel Marketing Analytics Board in action by clicking the image above.

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Mixpanel

JUNE 1, 2023

Historically, organizations have faced two big challenges when analyzing their data: As touched on above, event analytics tools have traditionally had product usage data and lacked data about the company’s business. Why event analytics is the way forward You can provide metrics to your company in two ways currently.

Data Visualization 40

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Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 95

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Userpilot

FEBRUARY 29, 2024

To make your life a little bit easier and help you choose the best product analytics tool for your SaaS, we’ve produced a guide of 14 excellent analytics platforms available on the market in 2024. Kissmetrics is a product analytics tool primarily focusing on event analytics. Let’s dive in! Starts at Silver’s $199/month.)

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Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

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Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

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Userpilot

MARCH 19, 2024

Feature and events reports. Based on this insight, you can segment similar users and market the add-on to them, delivering more value and boosting your revenue. Feature and events reports Tracking feature usage and popular events helps you understand what users value most about your app. Custom dashboards in Userpilot.

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Userpilot

APRIL 16, 2024

Event tracking in Userpilot. You will, however, need access to an analytics dashboard to generate and monitor these reports. Analytics dashboards – Track key metrics and reports in one place with Userpilot’s built-in dashboards or create your own with reports valuable for you. Google Analytics reports.

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Userpilot

AUGUST 31, 2023

Google Analytics is a web analytics tool for analyzing website and mobile app traffic and marketing data. The key differences between Heap and Google Analytics 4 (GA4) are: Heap automatically tracks everything through code installation while GA4 combines both auto-collected and user-defined events. respectively.

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Mixpanel

APRIL 18, 2024

This is why go-to-market (GTM) teams play a large role in B2B rollouts, whether it’s running training with their account teams or answering basic support questions. We have a wide range of user types, from marketers to engineers to product managers and more. B2B launches are very much a cross-functional effort.

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Userpilot

FEBRUARY 15, 2024

TL;DR Funnel analytics refers to the analysis of events across all stages of every customer journey. Hubspot is a powerful customer platform with a variety of hubs containing various features for tracking sales funnels, interpreting marketing data, and more. Event tracking. Event tracking in Userpilot. Funnel analytics.

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Userpilot

NOVEMBER 21, 2023

Product analytics Hubspot can help you to make data-driven decisions about your product development and marketing needs. TL;DR Hubspot’s product analytics software provides you with reports and dashboards for tracking your marketing campaigns. Unlock marketing insights with Hubspot’s easy-to-use dashboard.

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Userpilot

MARCH 7, 2024

Unless your product analytics platform supports analytics dashboards to track user engagement metrics from one place. Core feature engagement dashboard in Userpilot. Product usage frequency Product usage frequency refers to the number of user sessions during which users performed a key action event within a specific period.

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Userpilot

AUGUST 5, 2023

Set up custom events to track user activities. It involves tracking events and metrics and using the insights to make data-driven business decisions. It involves using tools or methods for tracking data and determining the events you need to track. Below is an example of a feature analytics dashboard by Userpilot.

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Mixpanel

APRIL 26, 2024

So the latest updates we’re making are particularly big for helping our users across different technical levels go from data to sophisticated dashboards faster than ever. When a user joins Mixpanel, a Starter Board for them—a dashboard with key metrics—is automatically generated as soon as data is sent to Mixpanel.

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Userpilot

MARCH 5, 2024

You can use the information they provide to improve user engagement, boost conversion rates, streamline your marketing, and drive product growth. Can you customize your dashboards and reports? H4 Key features Event analytics : Tag and track individual features to see how users interact with them. Userpilot funnel analysis.

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Userpilot

APRIL 22, 2024

TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. Best practices to help product managers perform feature analysis: Perform user research and analyze your competitors’ products to find market gaps. Best practices for optimal results.

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Mixpanel

MAY 8, 2023

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. But with customers spending more time researching and buying online, websites and product experiences are converging to accommodate customer needs, and the scope of analysis for most marketers is increasing.

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Userpilot

APRIL 24, 2024

Not only will this impact time-to-market, but it will also result in missed opportunities if your competitors beat you to the finish line. There are several survey templates you can customize for different purposes: market research, product-market fit , NPS – you name it! Trend analysis in Userpilot.

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Userpilot

OCTOBER 20, 2023

Strategies for optimizing a conversion funnel include user onboarding to reduce the time to value, personalized in-app marketing campaigns, identifying and removing friction points , and acting on customer feedback. Take into account their current stage, and customize the digital marketing strategies accordingly.

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Userpilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Five funnel examples to extract actionable insights: Marketing and sales funnel. This lets product managers and marketers track how users progress through each stage. Identify drop-off points from the report.

Data Visualization 103

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Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Amplitude Analytics – the best digital analytics tool for event tracking. Let’s dive in! Source: Google Analytics.

Data Visualization 52

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Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Amplitude Analytics – the best digital analytics tool for event tracking. Let’s dive in! Source: Google Analytics.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Amplitude Analytics – the best digital analytics tool for event tracking. Let’s dive in! Source: Google Analytics.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Amplitude Analytics – the best digital analytics tool for event tracking. Let’s dive in! Source: Google Analytics.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Amplitude Analytics – the best digital analytics tool for event tracking. Let’s dive in! Source: Google Analytics.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

APRIL 9, 2024

What are the best onboarding platforms available on the market in 2024? Focused on personalized customer communication, Intercom leverages messenger-based interactions and targeted messaging for a highly personalized onboarding experience complemented by a suite of support and marketing tools. This depends on your use case.

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Userpilot

FEBRUARY 20, 2023

To create funnels, Amplitude recommends using its Pathfinder function which analyzes sequences of events leading up to conversions. Pendo Dashboard. For example, you could trigger them for users who have completed a certain event without using a specific feature that’s relevant to their use case. Pendo Segments.

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Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments. Analyze existing data.

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