The 5 Most Lethal Mistakes in Product Development
BrainMates
NOVEMBER 1, 2021
Now hold on a minute you might say, isn’t product failure just the inevitable cost of product innovation ? Developing and launching a product only to have it fail is the complete antithesis of the “Fail Fast” innovation motto. If PM 101 is problem before solution, this is definitely 102 – “ who will pay and why ?”
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