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What Is SaaS Product Marketing: A Definitive Guide

Userpilot

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? Most importantly, how does it benefit your SaaS business? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

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Understanding Customer Needs: The ‘Jobs-to-be-Done’ (JTBD) Framework

The Product Coalition

By adopting the Jobs-to-be-done framework into your product development work, you and your team can enhance your problem-solving skills and address customer needs with confidence. The Jobs-to-be-done (JTBD) framework is a requirements definition activity that empowers startups and other businesses to build products customers truly want.

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9 Must-Have Features To Look For In Customer Engagement Platforms (CEPs)

Userpilot

The study showed that companies that get customer success right prioritize technologies that improved customer experience. A Customer Engagement Platform (CEP) is an example of a tech solution that can help you achieve a great customer experience. What is a customer engagement platform (CEP)? Revenue growth.

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How to Use The Jobs To Be Done Framework in Product Management

Userpilot

The product management jobs-to-be-done framework relies on the idea that the customer is ready to spend money on a product only when it helps them complete a particular job. According to the framework, customers don’t buy products but only hire them when they need them. What is the origin of the jobs-to-be-done framework?

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Conduct deep market research through surveys and interviews to understand customer preferences and market trends. What is product positioning?

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Ship outcomes, not just features, with the Product Impact Framework

Intercom, Inc.

In some ways, this discussion is more relevant to product teams, and product-led companies, than for growth teams, who are by definition focused on outcomes. The Product Impact Framework felt like a natural progression from features to outcome. The Product Impact Framework at work. As we scaled, that had to change.

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Framework for Problem-Solving: 5 Best Examples for Product Teams

Userpilot

What is a framework for problem-solving? We also look at examples of different frameworks and the main steps in the problem-solving process. A framework for problem-solving allows product teams to find the causes of the problems and generate solutions in an organized way. What is a problem-solving framework?