Definition Inbound Naming Product Marketing 
The Product Coalition
JUNE 9, 2023
Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure?
The Product Coalition
JULY 25, 2021
It is especially true in product management , where much of the growth that needs to happen is in soft skills and not necessarily in professional knowledge. Growing your soft skills requires expanding your comfort zone, which means leaving your original comfort zone, which in turn isn’t comfortable by definition.
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The Product Coalition
JANUARY 4, 2021
Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does).
Userpilot
APRIL 25, 2024
Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. Primary research involves collecting new data directly from sources.
Intercom, Inc.
NOVEMBER 7, 2019
It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. Nico: Definitely. Nico: Definitely.
Userpilot
JULY 19, 2021
A lot of people think that personalization is about adding a customer’s name to every email or message. At some point, you will most definitely crash. Increased retention and product adoption. The best customer engagement platform should allow your product, marketing, and support teams to fully own the platform.
Userpilot
FEBRUARY 4, 2022
The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. Much like the name suggests, you won’t be proactively selling SaaS to users in the self-service model. The self-service model. User persona example.
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