Userpilot

FEBRUARY 25, 2021

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. in revenue in 2020. Kevin Indig.

Research Software 64

Research Software User Testing Outbound Marketing 64

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 111

Technical Advisors Product Research Analytic Tools User Testing 111

Userpilot

APRIL 22, 2024

Hubspot offers a free grader tool to attract potential customers Hubspot’s product-led growth strategy includes a free plan that gives users access to a grader tool that analyzes the most critical aspects of a website. Hubspot also ensures the product is easy to use. Users have immediate access to Hubspot’s grader tool.

Feedback Software 82

Feedback Software Product Research Customer Experience Strategy 82

Intercom, Inc.

JULY 19, 2021

By highlighting common stumbling blocks that prevent product adoption, you can create additional content and resources that help people to get the most out of your product, leading to stickier users – great for product education teams , customer success teams , and product marketing teams.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). When you educate the market in this option, you first need to acknowledge the problem, then explain that solutions actually exist.

Education 141

Education Marketing Weak Development Team Advertising 141

Userpilot

AUGUST 29, 2022

In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. Best practices for implementing it. Conclusion.

Research Software 81

Research Software Engineering User Testing Marketing 81

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. Take Slack, for example: the media points to its brilliant product as the reason for its impressive growth.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

The Product Coalition

OCTOBER 21, 2019

it’s much trickier in the world of products. What’s in a name? The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Userpilot

APRIL 25, 2024

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. It acts like a guide, helping businesses navigate the complex market landscape.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

I Wonder The Value

JANUARY 4, 2017

According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. In short, marketing has a lot of activities.

Marketing 40

Marketing Inbound Advertising B2B 40

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing.

Analytic Tools 69

Analytic Tools Feedback Software Data Visualization Marketing 69

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). They’re created by inbound demand.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. That’s what we call the start phase.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? Marketo – marketing automation. HubSpot – marketing automation.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

JULY 19, 2021

A lot of people think that personalization is about adding a customer’s name to every email or message. Increased retention and product adoption. The best customer engagement platform should allow your product, marketing, and support teams to fully own the platform. Advanced personalization capabilities.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. Ahrefs offers a brilliant SEO tool named Site Explorer. Final thoughts.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

FEBRUARY 4, 2022

The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. Much like the name suggests, you won’t be proactively selling SaaS to users in the self-service model. The self-service model. User persona example.

Feedback Software 94

Feedback Software Research Software Reporting Tools Onboarding KPIs 94

Intercom, Inc.

MARCH 29, 2022

We had an inbound sales team as well, basically quite a few groups. So let’s take a look at the product in more detail. Product demo: Intercom Switch. Jasmine Jaume, Director of Product Marketing at Intercom : Thanks, Paul, and hi everyone. These workflows, though, are not limited to just marketing.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

JANUARY 31, 2019

I’m curious how that went and how you were able to develop some consistency there, because marketing typically is we’re speaking to the masses. Doug: First, you have to create a template for marketing that reorients the way in which they build decks. Then we also look at inbound as a separate function.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Oren Steinberg

MARCH 7, 2017

By positioning yourself as the expert in the field, and by writing quality content on the subject matter, you can get the big corporate attention via inbound marketing. Remember to express your expertise in terms of the problems you solve not the science or technological beauty of your product. Being an expert is not enough.

Reporting Tools 40

Reporting Tools User Testing Customer Experience Feedback Software 40

Pragmatic Marketing

NOVEMBER 9, 2009

The product owner addresses the agile development teams’ intense need for real-time input on user stories, user experience/user interface, and requirements. And technical product managers and product owners are usually terrible at it too. So, product owners are optional for complex, co-located projects.

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Weak Development Team Agile Research Software Reporting Tools 70