The Product Coalition

FEBRUARY 23, 2024

This article is tailored for product managers eager to excel in interviews focusing on product sense and execution. In product management , it’s crucial to discern genuine expertise from merely holding a job title. I am not in favor of assigning home exercises. I am not in favor of assigning home exercises.

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BrainMates

JULY 31, 2023

Innovation Is Just Good Product Management By ADRIENNE TAN Innovation has become a buzzword in countless organisations. CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. Organisations with poor product management practices have misguided expectations.

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Userpilot

AUGUST 21, 2023

In this ultimate list of product manager interview questions, we have tried to simplify the process of hiring great product managers. Product management encompasses the entire SaaS lifecycle from ideation to launch and everything that follows. What to look for in product managers? Leadership.

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Userpilot

JANUARY 31, 2022

Product management specializations have trended upwards in recent months. These “specializations” often place focus around a specific set of skills or needs a company has, somewhat creating a division within the product manager role. Are we breaking apart the product manager role a bit too much?

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do.

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Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? For some businesses or sectors, the only way to differentiate a product is by lowering the prices. Product differentiation by making the UI more accessible.

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Differentiation Feedback Software Research Software User Testing 98

The Product Coalition

FEBRUARY 7, 2019

Among those jobs is one which has been dramatically growing over the past 10 years, and will keep on growing by at least 14% through 2020: the Product Manager. But there are still some definitions that are sort of globally accepted and can be taken as a good starting point.

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Userpilot

MARCH 3, 2022

Looking for a product manager CV template? What does a solid product manager’s CV look like? This article will help you develop and finetune your product manager resume, present your skills in the most favorable light, win the attention of the hiring managers, get interviews, and ultimately land your dream job.

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Userpilot

AUGUST 26, 2021

You know how when you log into a SaaS product, you often notice the UI has changed or there are new options that weren't there before? That's SaaS product management hustling in the background to give you the best experience. And you had to own all the servers. Nightmare, right?

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Feedback Software Analytic Tools Research Software User Testing 98

ProductPlan

NOVEMBER 27, 2018

You hear a lot about the need for soft skills in product management, but product managers also need hard skills. In fact, any discussion about product management soft skills should presuppose you’ve already mastered the specific abilities required for the job: the hard skills. But what are they?

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The Product Coalition

JULY 29, 2019

Product managers act as the glue between multiple cross-functional teams and effective communication is the foundation of their success; from here the general sense that product managers can’t do their job productively unless they are co-located with their teams. You need to get access to the voice of customers.

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Product Innovation Educators

AUGUST 5, 2019

Practices and Ideas for Product Managers and Innovators. If you take that as your guidance, almost by definition, you will never do better than a me-too product. Another misunderstanding is thinking of VOC as any kind of market research. VOC is actually a subset of the entire field of market research.

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PMLesson's Ace the PM Interview

JULY 22, 2020

One of the most frequently asked questions from those aspiring to enter the product management field is: how technical do I need to be if I want to be a PM? PMs build and manage technical products. In this article, we will explore how technical a good product manager should be. Do I Need to Be Able to Code?

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Userpilot

JUNE 30, 2022

What is the application of the jobs-to-be-done model in product management ? How can you use it to build successful products? The product management jobs-to-be-done framework relies on the idea that the customer is ready to spend money on a product only when it helps them complete a particular job.

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The Product Coalition

MAY 15, 2019

One signal I’ve been giving much thought too of late is the collision of two roles, Product Management and Product Ownership. A topic of hot debate in the agile and product circles but with very few answers. Credit: DataKitchen Since its inception, Scrum and the Product Owner role has become widely adopted.

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People-First Product Leadership

MARCH 10, 2024

These characteristics of product sense may sound similar to being a product manager. At the start of your product management career, you learn what is involved in being a product manager. You gain the skills needed to apply and turn product sense into action.

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Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

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The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. This journey includes a lot of trial and error, by definition.

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The Product Coalition

JULY 10, 2019

© Knowledge Officer Product management is one of the most leading professions nowadays. If you are a junior product manager or someone who is inquiring about the role, you might find the role duties a bit confusing as the role won’t seem to have any precise or consistent definition.

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Research Software Feedback Software User Testing Customer Experience 60

BrainMates

DECEMBER 12, 2019

As a social entrepreneur with Full Time Lives and in my Product Management consulting work for Brainmates. How does this affect the world of Product Management? I think that as business and society is changing, our Products need to change too. It seems mission-driven Product Management is still being defined.

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The Product Coalition

MARCH 3, 2023

Traditionally, user personas [in marketing, they are called ‘buyer personas’] have been the tool of choice in understanding consumers. Helps manage fraud 6. Good customer service You don’t need to be a PayPal expert to know that, and I definitely didn’t need to spend $1M to figure it out! Makes checkout easy 3.

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Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Example of a product experience survey.

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Product Innovation Educators

OCTOBER 31, 2016

This episode is about market research – what’s in your toolbox for conducting consumer and market research? In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint. He went on to earn a PhD in Market Research.

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BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). These words describe not only the end-product but also how we got there. What is a “market-driven” Product?

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Marketing User Testing Research Software Product Research 59

ProductPlan

OCTOBER 11, 2022

Product owners play a crucial role in “by-the-book” Agile scrum, while product managers are largely absent. This article explores the product owner role and how it fits into the broader product team. The product owner’s role. This allows the team to maximize efficiency and productivity.

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User Testing Customer Communications Research Software Data Visualization 52

BrainMates

FEBRUARY 12, 2020

What Is A ‘Market-Driven’ Product? As a product manager, I love the words ‘market-driven’ They have purpose and connotations of real market intelligence. These words describe not only the end-product but also how we got there. What is a market-driven product? By ADRIENNE TAN.

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Marketing User Testing Research Software Product Research 52

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Specify product vision and create the product strategy.

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Userpilot

MAY 27, 2024

Use solution space frameworks to present potential solutions and let the product managers and developers decide what to do based on your budget and current infrastructure. Identify and assess market opportunities As mentioned above, you must research market opportunities and correlate them with the benefits for your business.

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Research Software Analytic Tools Feedback Software Data Visualization 105

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

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The Product HQ

MAY 10, 2024

If you want to become a product lead but have no experience, it is still not difficult to get there. You have to earn the necessary digital product management and lead skills and demonstrate them to potential employers with confidence. In general, they play a major lead role equivalent to a Director or VP of Product.

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Pragmatic Marketing

FEBRUARY 17, 2017

Product managers and strategists drive such decisions, and thus shape your world. Both turn grand visions into tangible goods and market realities. Product managers and strategists see things through different lenses and maintain often-opposing priorities. Who made YouTube a household name?

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Research Software Product Management Product Manager User Testing 70

ProductPlan

JUNE 8, 2021

After reading a blog or a book or attending a conference or talk on product management, I’m always excited to try out the new processes and frameworks I’ve learned about. Market research—Reveals how others tell their stories and perceive the audience. I try to get my team similarly enthused about this endeavor.

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Product Research User Testing Research Software Feedback Software 97

Usersnap

DECEMBER 19, 2023

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Satisfaction Scale 2. Likert Scale 3.

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PMLesson's Ace the PM Interview

JANUARY 29, 2019

After reviewing thousands of resumes at PMLesson , we've compiled a definitive checklist for what the best of them have in common. As a product manager, you need to know how to prioritize, and that, unfortunately for many, includes your resume. Again, think like a product manager and ruthlessly prioritize.

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The Product Coalition

MAY 31, 2018

This unique background covering multiple geographies and departments made him an expert in all cycles of Product Management. He’s also an Olympic recruiter; he interviewed over 2,000 candidates throughout his career and loves sharing his tips & tricks on how to score your dream job in Product Management.

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The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Candidate: To pitch to investors, the first and foremost clothing to do is to show the feasibility of the product through accurate market sizing numbers to win their trust. Simple definition of TAM, SAM, SOM ??

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Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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