The Accidental Product Manager

FEBRUARY 5, 2024

Products made for older customers are getting a makeover Image Credit: Katie Mims Who do you sell your product to? Is there a possibility that your product is being used by older customers? If this is the case, what you have done to make it easy for them to use your product?

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The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. Until the 40% rule.

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User Testing Product Research Product Marketing Customer Feedback 168

The Product Coalition

MARCH 3, 2023

Startup growth expert, Matt Lerner, talks about his million dollar lesson learned while characterizing consumers. By Tremis Skeete , for Product Coalition Product people know that their greatest value lies in how well they understand consumers. He realized he was asking the wrong questions about consumers.

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User Testing Research Software Feedback Software Product Research 142

Userpilot

OCTOBER 29, 2023

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller.

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Research Software Feedback Software Analytic Tools User Testing 96

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Develop the product roadmap. User empathy.

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Alchemer Mobile

AUGUST 10, 2021

Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. While 18 common challenges may seem like a lot, each one is valid, and we can definitely empathize.

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Product Talk

MARCH 20, 2024

April 2nd: Continuous Interviewing: Unlock the Power of Story-Based Customer Interviews This webinar is designed to help you better understand what a good customer interview looks like. It’s because most product people are stuck in a project-based idea-testing world. Register here. Register here.

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Folding Burritos

DECEMBER 7, 2017

As Product Managers, we perfectly understand the need to generate and use customer feedback. What isn’t so often clear is how to do this on a day-to-day basis, when we’re not as experienced or when we deal with “less than ideal” products and organizations. Understand where it’s coming from.

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User Testing Customer Feedback Feedback Software Customer Experience 170

Intercom, Inc.

SEPTEMBER 3, 2020

Which is why customer feedback is a big deal to all of our teams – it’s really integral to what we do and how we build. So If you’ve ever asked yourself – how does my feedback add up to the features and updates that we build? Mathew Cropper – Senior Product Manager.

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Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. Definitely not! How To Attract User Research Prospects.

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Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Research Software User Testing Data Visualization Market Research 52

Userpilot

MARCH 18, 2024

In SaaS, a new user activation dashboard can become a massive product analytics tool to understand and optimize the user journey. But how can a dashboard for user activation can help you engage more users? moment ," impacting user retention and satisfaction. What is user activation?

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Data Visualization Onboarding KPIs Dashboard Customer Experience 88

Userpilot

APRIL 30, 2024

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.

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Analytic Tools Feedback Software Data Visualization Onboarding KPIs 98

Product Management University

MAY 20, 2024

In its simplest form, strategic account planning is your ability to help customers define success in measurable terms, then lay out a roadmap that leads them to their definition of success. Steps for a Successful Strategic Account Planning Meeting Even though your customers think so, everything can’t always be a #1 priority!

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User Testing Customer Experience Customer Feedback Feedback Software 130

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments.

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Userpilot

NOVEMBER 5, 2022

Why should you use customer discovery? How can product managers use it to test assumptions and uncover opportunities? These are the key questions that Susan Stavitzki, the Senior Product Manager at CarMax, discussed during her presentation at the Product Drive Summit this year.

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Sachin Rekhi

FEBRUARY 9, 2020

Product managers most often reach out to me for advice when they are in the midst of contemplating their next role. But the one conversation that people often tell me they find uniquely insightful is our discussion on finding product culture fit. So I wanted to share my thoughts on this more broadly.

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Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. 8:36] How do we create a customer use case?

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User Testing Reporting Tools Customer Experience Research Software 123

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. Definitely not! How To Attract User Research Prospects.

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User Testing Research Software Customer Feedback Feedback Software 110

Product Innovation Educators

APRIL 29, 2024

How product managers can master product innovation management Today we’re talking about product innovation management, one of the seven knowledge areas for product mastery. These are the knowledge areas that make us successful as product masters who know how to create new value for our customers.

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The Product Coalition

JULY 28, 2020

The bounce rate is the percentage of users who visit a page on your product (for example, your home page) and then leave it before taking any primary action, such as registration or starting a free demo. 45%, for B2B products it is 25%?—?55%, You can easily create and run those tests using the UsabilityHub.

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The Product Coalition

MARCH 1, 2024

Decode A Job Posting from Spotify: Senior Product Manager — Playlist Platform Spotify is an innovative business that changes the surrounding reality: almost everyone you see on the street or in a café wearing headphones listens to music on Spotify. Know what our users want? Okay, we definitely need a team for that.

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Analytic Tools Research Software Technical Advisors User Testing 125

Userpilot

NOVEMBER 20, 2023

What is a technical product manager? This is the question that opens our discussion of technical product management. TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. What is a technical product manager?

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Analytic Tools Feedback Software Research Software User Testing 94

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

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User Testing Customer Feedback Customer Experience Data Visualization 121

The Product Coalition

OCTOBER 9, 2023

If somebody had been asked to do research about the year 1800 into how transportation could be improved, what would he have done? Berlyne As product managers, we have all enthusiastically dived into customer feedback, hoping to find insights that will take our product game to the next level.

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User Testing Data Visualization Customer Feedback Customer Experience 110

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

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User Testing Product Marketing Marketing Customer Experience 121

Sachin Rekhi

NOVEMBER 28, 2023

Everyone knows that a critical part of developing a new product is talking to potential customers. So most product managers and founders dutifully have customer conversations as part of their product development process. This happens because our potential customers are unfortunately prone to lie to us.

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User Testing Customer Feedback Product Research Customer Experience 78

Alchemer Mobile

MAY 31, 2022

A mobile survey that is served to your customers at the right place and right time helps you understand who they are, why they use your app, and what improvements they want to see. Understanding and acting on emotion and sentiment are key to any customer experience strategy. Gather product feedback.

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Product Research User Testing Customer Feedback Customer Experience 243

The Product Coalition

JANUARY 17, 2022

Product Can you tell if your product is on the right track? It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? If the answer is yes, then congrats, you’ve likely successfully solved and monetized a problem!

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User Testing Product Marketing Marketing Software Review 118

The Product Coalition

MARCH 17, 2021

Product Validation vs. Research?—?A A Follow Up The discussions around product validation and research have provoked some excellent debate in the community and at Terem. Background Before I jump into the specific questions or statements on what product validation is (or isn’t), let’s cover some background.

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User Testing Product Research Research Software Customer Experience 136

The Accidental Product Manager

JANUARY 30, 2023

Getting clothes that fit has always been hard to do Image Credit: S Pakhrin In the world of fashion , product managers understand that their customer’s #1 driver is that they want to look good. What’s a fashion product manager to do in order to get their products to fit?

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Userpilot

APRIL 30, 2024

Marty Cagan is a popular name in the product management world. In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. Marty Cagan is a well-known figure in the product management and technology industry. Who is Marty Cagan?

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Analytic Tools Research Software Feedback Software Books 94

Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview?

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UX Planet

APRIL 29, 2024

The MVP of the FIFA World Cup 2022 I recently took part in a workshop where the facilitator asked the participants about their definitions of MVP. Most of us viewed it as a functional product that provides value to users, even if it’s not perfect. Managers see MVP as the cheapest and fastest solution to satisfy stakeholders.

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User Testing Customer Experience Feedback Software Product Research 79

Mind the Product

JUNE 18, 2019

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. Usual Benchmarks to Measure Product/Market Fit.

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Product Talk

FEBRUARY 2, 2022

But there are many reasons why engineers are one of the essential members of the product trio. Engineers will hear different insights during your customer interviews. To get engineers involved in continuous discovery , Ellen began by inviting them to participate in customer interviews. And this is a good thing. Tweet This.

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Product Research User Testing Engineering Testing 229

Alchemer Mobile

MARCH 18, 2021

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market, and includes mobile benchmarks across 10 main categories and 20 subcategories. 63% of consumers who were proactively engaged in Q1 were still seen later in the year (Q3-Q4).

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