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Top 5 Observational Research Best Practices

BrainMates

Observation is an important part of mixed methods user research. Whether observing people using a technology or system in the workplace, at home, or out in public, it can provide insights not available in quantitative data. Example: Metadata platform for content distribution. Put simply, metadata matters. But it does.

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Run Less Software

Intercom, Inc.

The same is true in software. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. As well as being a critical philosophy behind how we build software, it also represents how I feel about the software industry and technology in general.

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7 Ways API & SDK Solutions Help Product Managers Move Faster

The Product Coalition

Today’s rapidly evolving tech landscape favors short feedback loops and requires roadmap flexibility to pivot and solve customers’ most pressing problems as they arise. instead, carefully chosen tools and processes help PMs and their teams gain efficiency.

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Product Management in Healthcare

ProductPlan

They range from gargantuan MRI machines to cotton swabs to the patient portal software for scheduling appointments. Regardless of their scale and scope, they’re all products with production schedules, marketing plans, sales teams, logistics specialists, and—in most cases—product managers. For those contemplating moving into the $4.3

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How Our Cross-Functional Teams Decide What to Build at Whispir

The Product Coalition

I wrote a variation of this for the various product teams at Whispir recently and then as fate would have it, a CEO I know reached out to me on LinkedIn asking the same thing?—?so with very little effort but a huge amount of diligence and thought, and you can do it in 15 minutes if you have access to all the research already.

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How Johannes Gutenberg Can Make You a Better Product Manager

The Product Coalition

Because scribes display more diligence and industry than printers.” Too many potential investors, Gutenberg’s plan to build on technology more than a thousand years old lacked imagination. We are building a platform that will change the world.” Maybe the snake oil of its time, either way, he failed due to timing.

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Become a Product Visionary with Alternative Futures Analysis

The Product Coalition

This is a well known mantra among tech CEOs, especially Facebook’s Mark Zuckerberg. Alternative futures analysis is a structured analytic technique that helps teams predict how the future might unfold. With this knowledge in hand, teams can more effectively identify and exploit opportunities and adopt risk strategies.