Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? Market segmentation helps to improve the effectiveness of marketing campaigns, sales, and product development by delivering hyper-personalized experiences that speak directly to a user segment.

Analytic Tools 97

Analytic Tools Customer Experience B2B Data Visualization 97

Usersnap

MARCH 19, 2019

Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle. Do you consider customer feedback?

User Testing 76

User Testing Feedback Software Data Visualization Research Software 76

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. The concept is so simple, but so effective.

Product Research 153

Product Research User Testing Weak Development Team Embedded Analytics 153

Userpilot

MARCH 11, 2022

The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Product management is a cross-functional role responsible for all stages of product development. What does product management include? Best podcasts for product people.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Amplitude

JULY 29, 2020

While there’s no one-size-fits-all template for building an effective product strategy, be sure to think through these five factors as you develop yours. Product Mission and Vision. A product vision is the big-picture “why” of your company. Why does this product need to exist? But how do you do that? Get Unstuck.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

The Product Coalition

NOVEMBER 19, 2020

Here’s a few examples of career paths that start in a related role and work their way to product. Brett was 30, had been in finance, and eventually got into product at the bank he worked at. A personal website signals to the tech world “hey, I am in this group too.” I once met a guy named Brett on a flight to SF.

Technical Review 157

Technical Review Product Management Product Manager Research Software 157

Mixpanel

NOVEMBER 9, 2020

However, they don’t meet everyone’s data needs—particularly product teams’ BI tools are great at visualizing any data that can be queried from a data warehouse. On the other hand, product analytics is critical throughout a company’s lifecycle.

Data Visualization 111

Data Visualization Analytic Tools Differentiation User Testing 111

Userpilot

MAY 12, 2022

Product announcement involves all the marketing activities to promote and successfully launch a new product or feature. Your new product announcement should include information on the target customer group, why it’s being introduced, how it’s going to benefit the users, and how to best take advantage of it.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

PMLesson's Ace the PM Interview

JANUARY 31, 2022

Products fail because they do not fully meet customer needs. Either way, the problem boils down to the absence of the all-important "product-market fit." It is complete with product road maps and real-world examples to intuitively illustrate how to build and iterate products that score big with their target markets.

Books 95

Books User Testing Technical Review Product Management 95

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Mironov Consulting

JANUARY 17, 2019

I work with a lot of CEOs, usually as an advocate for better product and development organizations. Many CEOs tell me that they (personally) are the best-informed people within their companies about what customers need , and they (personally) are best positioned to drive decisions on product priorities.

User Testing 97

User Testing Customer Feedback Customer Experience CTO Coach 97

The Product Coalition

JANUARY 10, 2021

If this is you, I have a simple tool you can use to articulate why things ( might ) take as long as they do, explain it in a way that is helpful to those who are unfamiliar with software development, and finally, provide a simple 5 minute exercise you can do each week to get a bit faster. Comparisons, of course, are always unfair.

Reporting Tools 111

Reporting Tools Product Management Product Manager Customer Experience 111

The Product Coalition

AUGUST 24, 2021

Due to the growing tendency of backing technology businesses, a software startup could raise millions of dollars of funding in their earliest stages of development. A typical product development process would follow the Waterfall principles, taking quarters, and even a year to release a product to the market.

User Testing 147

User Testing Development Customer Experience Product Research 147

Gainsight

MARCH 19, 2020

They develop a deep understanding of the customer’s problems and how the company can offer a better overall solution. Aggregate deals in these categories to detect which groups perform best with their engagement metrics, advocacy and renewal rates. This exercise will reveal one or more customer profiles that are ideal for your product.

Weak Development Team 59

Weak Development Team Data Visualization Reporting Tools User Testing 59

Mind the Product

OCTOBER 19, 2016

And how do they make sure that any investment will adequately consider future movements of both the market and the competition? Why should product managers be under any more pressure to make sound decisions than finance managers or sales and marketing teams? The pressure is on to get it right. The theory’s great, but….

Product Management 82

Product Management Product Manager Technical Review Customer Experience 82

Gainsight

MARCH 9, 2020

They develop a deep understanding of the customer’s problems and how the company can offer a better overall solution. Aggregate deals in these categories to detect which groups perform best with their engagement metrics, advocacy and renewal rates. This exercise will reveal one or more customer profiles that are ideal for your product.

Weak Development Team 52

Weak Development Team Data Visualization Reporting Tools User Testing 52

Intercom, Inc.

NOVEMBER 3, 2022

Despite having started her career in banking and finance, when Natasha moved to Bulb, a renewable energy supply company based in the UK, she encountered the challenges of scaling a support team firsthand. And with that, the orchestration layer, the planning, and the scheduling developed many more complexities. Natasha: For sure.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Split

AUGUST 18, 2022

Running many tests to find the ideal price point should be a constant operation for your product marketing team. The easiest way to lower the sticker price is a finance plan to split it in four or twelve payments. In many developed countries, this group has almost disappeared recently. Cheap is great!

User Testing 98

User Testing Customer Experience Product Research Testing 98

Gainsight

JANUARY 18, 2021

Chris revealed that as CPO, he sees his role as having accountabilities for ALL the product strategy, product roadmap, and product execution. He believes his job entails everything outbound through product marketing into the field organization. The evolution of what people think about what Product is has changed.

Technical Review 52

Technical Review Research Software User Testing Product Research 52

Business of Software Conference

FEBRUARY 16, 2021

So, this was focused on software developers, specifically, for dotnet software developers, this very small ad network, I ran those ad networks for a couple years, and realized that that was a terrible business. And I was a software developer before. 11:22 Mark: And were you considering equity finance at the same time?

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Dear Strategy

JUNE 10, 2019

Below that, every product line will have a strategy and, whether formal or not, every business function will have a strategy. There will be marketing strategies, sales strategies, operational strategies, finance strategies, and on and on and on. Listen to the podcast episode. Dear Strategy: Episode 088. ###.

Strategy 40

Strategy Development Team Review Finance Workshop 40

The Product Coalition

APRIL 2, 2018

Product Management can be an intimidating role. Traditionally Product Managers come from a design or development background, find they are good with people, and evolve their role into a Product Manager position. Go answer some support tickets, sit in on your development teams daily stand-ups, jump into finance meetings.

Travel 60

Travel Feedback Software Weak Development Team Product Management 60

Usersnap

NOVEMBER 17, 2022

HubSpot allows companies to develop integrations via their application programming interfaces (APIs). You can search within the Hubspot marketplace categories for integrations focused on productivity, marketing, finance, and customer service. Integrating with the HubSpot API.

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Embedded Analytics 52

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Especially in the enterprise space, real market validation is painstaking and slower than we want.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

DISQO

JANUARY 8, 2018

In March 2015, Northwestern Mutual acquired LearnVest, a fast-growing New York-based startup with a personal finance tracking suite. Worman describes how his Milwaukee-based team has embraced a fundamentally different approach to building products. He gets excited as he talks about the change still taking place.

User Testing 40

User Testing Technical Review Customer Experience Research Software 40

DISQO

JANUARY 8, 2018

In March 2015, Northwestern Mutual acquired LearnVest, a fast-growing New York-based startup with a personal finance tracking suite. Worman describes how his Milwaukee-based team has embraced a fundamentally different approach to building products. He gets excited as he talks about the change still taking place.

User Testing 40

User Testing Technical Review Customer Experience Research Software 40

DISQO

JANUARY 8, 2018

In March 2015, Northwestern Mutual acquired LearnVest, a fast-growing New York-based startup with a personal finance tracking suite. Worman describes how his Milwaukee-based team has embraced a fundamentally different approach to building products. He gets excited as he talks about the change still taking place.

User Testing 40

User Testing Technical Review Customer Experience Research Software 40

The Product Coalition

APRIL 5, 2020

In a usability interview, I sit with Catherine, an accounting and compliance specialist representing the international finance industry. For this interview, I use techniques I developed for conducting UX research focus groups. So then, how is it that many company websites today are still lacking in regards to cybersecurity?

Systems Review 78

Systems Review Software Review Research Software User Testing 78

Mironov Consulting

SEPTEMBER 14, 2020

Failure modes that often come up: Exec teams don’t know what Heads of Product do, or want someone who will “make development more efficient”. They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. Each department wants to hire in its own image.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Mironov Consulting

JANUARY 17, 2017

That leads us to mis-prioritize the needs of the (big) few over the many mid-tier users and broader growth markets. And custom development is an entirely different business than productized software.). Great product teams make ongoing customer learning a core part of their mission. What’s the Alternative?

User Testing 32

User Testing Product Research Reporting Tools Data Visualization 32

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Especially in the enterprise space, real market validation is painstaking and slower than we want.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Intercom, Inc.

OCTOBER 29, 2019

Customer segmentation is the practice of dividing your customers into addressable groups on the basis of different needs. Once you have these segments, you can build the right product, set the right distribution and positioning, and match the right sales motion to each customer, while also refining your segments over time.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Alchemer Mobile

NOVEMBER 10, 2022

Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience. It provides the speed and efficiency mobile apps require for constantly changing products while maintaining the security and integrity of existing systems.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

The Product Bistro

JUNE 14, 2016

Even though structured customer visits are technically “ marketing ” research, for them to be valuable requires that many of the key groups in the organization are involved. Finance – the finance team is often responsible to track development costs before launch, and the profitability of the sales ramp.

Technical Advisors 170

Technical Advisors Product Research Finance User Testing 170