Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A well-defined launch plan is the key to driving traction and maximizing feature adoption.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A well-defined launch plan is the key to driving traction and maximizing feature adoption.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A well-defined launch plan is the key to driving traction and maximizing feature adoption.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. We will also point our readers toward some amazing resources for development. Who is a product marketing manager? They work at the intersection of development, marketing, and sales.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Alchemer Mobile

NOVEMBER 25, 2019

In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible. Welcome to today’s webinar. Getting your app up and running is only half the battle.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

Userpilot

JANUARY 29, 2024

Use progressive disclosure to simplify complex SaaS products and simplify the experience for your users. Communicate your product’s value with clear instructions and use webinars to improve customer engagement. Conduct usability tests with real users to gather relevant feedback before launch.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Product Development. Advertising.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

OCTOBER 10, 2022

Product marketing involves bringing a product to market and aligning its messaging with customer needs. Whereas traditional marketing focuses on customer acquisition alone, product marketing drives everything from acquisition to activation , adoption, and retention. Why should you have product marketers in your SaaS?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Roy Madden

JANUARY 29, 2021

You will be responsible for developing and executing the Feedly marketing strategy. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Develop strong relationships with analysts (Gartner, Forrester, etc.)

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

MAY 17, 2022

What are the best channels to announce new products: in-app communication, email, social media, etc? A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. What is a product announcement? How do you create one?

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

Userpilot

AUGUST 19, 2022

Here are some best practices to consider throughout your rollout : make your plan adaptable, use fake door tests to gauge demand, utilize a range of in-app comms, use analytics to guide your decisions, and consider a Product Hunt launch to test product market fit. What is rollout in software development?

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Split

MAY 9, 2024

Product development often centers on the introduction of new features. These features, generated from innovative product teams, target solving customer problems, enhancing user experience, and ultimately, facilitating business success. Feature release planning constitutes the foundation of product development.

Onboarding KPIs 52

Onboarding KPIs Feedback Software Analytic Tools User Testing 52

Userpilot

JULY 4, 2023

There are five segments in the technology adoption lifecycle: Innovators; Early adopters; Early majority; Late majority; Laggards; Some strategies to crossing the chasm include: Create a buzz to help attract the right technology enthusiast to your product early. Use popular platforms like Product Hunt to launch your product to get new users.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

JANUARY 3, 2023

They are both potential customers in different buyer journey stages, and knowing how to identify and classify them can help deliver the right message to each. Websites, employee and customer referrals, webinars, and social media are the best-performing channels for conversion. MQL to SQL conversion rate benchmarks. The dark iceberg.

User Testing 98

User Testing Feedback Software Research Software Customer Experience 98

Userpilot

OCTOBER 16, 2022

Host webinars to educate and interact with your audience. Product adoption rate. You can tell customers are developing a positive relationship with your product when they become active users. Product adoption rate formula. Communicate with customers proactively with regular announcements. NPS surveys explained.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

ProductPlan

JULY 11, 2019

“Outside of the product manager, the marketer launching the product should be the most knowledgeable person at your company about that product,” says Marcus Andrews of HubSpot. Attention: How to successfully launch a new product feature. You can’t be all things to all people. User adoption is not the end.

Customer Experience 66

Customer Experience User Testing Weak Development Team Development Team Review 66

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

DECEMBER 8, 2022

A GTM strategy is a key component of a successful product launch and reduces the chances of its failure. Help customers experience value with minimum viable onboarding and use in-app messaging to gradually reveal new functionality to keep them engaged. A beta launch is a final check before we launch it to a wider audience.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

OCTOBER 6, 2022

In-app messages are personalized notifications like modals , checklists , and tooltips that appear to users when they do something inside your app. Develop solid internal communication systems. Userpilot helps you onboard users, nurture loyalty, and drive revenue with highly customizable in-app messages. In-app messages.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

Userpilot

JULY 23, 2023

TL;DR A B2B marketing team comprises leaders, contributors, and specialists who develop and implement a B2B marketing strategy. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

JULY 30, 2019

If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one. If product launches were easy, then everyone’s product would be a hit. Having said that, you’re in a much better position now than you were when you launched product number one.

User Testing 111

User Testing Product Research Webinar Customer Experience 111

Intercom, Inc.

DECEMBER 18, 2018

Plain and simple, email marketing is the tactic of sending marketing messages via email. Intercom could be a great starting point especially if you also plan to send in-app messages or use live chat for sales or support. Send emails about related products to customers who have purchased a specific product in the past.

User Testing 150

User Testing Analytic Tools Customer Experience Research Software 150

Userpilot

DECEMBER 11, 2022

To create an effective B2B marketing strategy, you should first identify your target audience and then work on positioning your product to reach potential buyers. Next, you need to formulate your key message using your customers’ pain points and their resolvent with your product. Benefits of product positioning.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

ProductPlan

JUNE 18, 2021

Product marketing’s official job is to leverage a deep understanding of the buyer to drive GTM—connecting product, sales, and marketing. Product marketing is all about aligning product and go-to-market strategy —product launches, positioning, segmentation, and pricing—and then putting that strategy into practice.”.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

ProductPlan

APRIL 23, 2019

How Product Managers can Leverage All-Hands Meetings to Foster Alignment. They’re also an excellent platform for other team members to update the entire company on important developments, whether it’s a new strategic development, how the company is progressing toward its goals, or to celebrate a new deal. Try it Free.

Feedback Software 65

Feedback Software Research Software Product Management Product Manager 65

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

NOVEMBER 18, 2021

There are several channels to send out these messages. While in-app notifications are the most common, others like social media, emails, press releases, etc can also be great methods depending on the goal you hope to achieve with your feature/ product launch. Developing a new product feature is only a part of the job.

Feedback Software 97

Feedback Software Product Research User Testing Customer Experience 97

Userpilot

AUGUST 30, 2021

What type of launch messages do you use when announcing new features or product enhancements? Should you go with in-app notifications or a product launch email sequence? There are five types: new product release, new feature, pre-order, future sales campaign, and events announcement messages.

Feedback Software 98

Feedback Software Messaging User Testing Customer Experience 98

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40