Userpilot
FEBRUARY 4, 2023
Using tooltips and running webinars to guide customers can help you drive feature discovery. You can develop and execute strategic initiatives with the OKR framework. They may involve cost-cutting measures, investments in research and development to enhance existing products and services, or improvements in operational efficiency.
Userpilot
JANUARY 8, 2024
Host product webinars to reach your target audience Develop webinar content that educates your audience on industry trends, common challenges, and how your product addresses these issues. Unless necessary, don’t put a price tag on the webinars; just gate the entry with a lead collection form.
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Userpilot
NOVEMBER 2, 2023
Webinars play an important educational role. Such knowledge allows companies to make informed product-development decisions , fine-tune their product positioning , and create tailored marketing campaigns that resonate well with customers. They also run an academy with free marketing courses and regularly host webinars.
Intercom, Inc.
APRIL 30, 2020
Imagine putting our minds together to create powerful messages that speak to all of our customers, prospects, and brand followers. We’ll also connect with your marketing teams to discuss other joint content we can develop together, such as webinars, case studies, guest blog posts, and perhaps – one day soon – even joint events.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. The benefits of a good product message. How to create a compelling message.
Revulytics
JUNE 27, 2017
Contextually relevant messages delivered at the right time. In-application messaging offers the best of both worlds – giving you a new channel to reach the user, target outreach, and not only push, but pull information from users in real-time, while they’re leveraging your application. Inform users of new releases or support packs.
Pragmatic Marketing
FEBRUARY 17, 2017
Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Message Map Basics. Message Pillars.
Speaker: Greg Coticchia, CEO & Founder of ENTRA
On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? Use Product Management Today’s webinars to earn professional development hours! How can you plan when you are uncertain of what's next? How do you survive to fight the fight another day? Hunker down?
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