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Why You Need A Product Marketer Right Now & How To Hire Them

Userpilot

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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14 Real-Life Product Adoption Examples for Every Stage of The Customer Journey

Userpilot

Here are real-life product adoption examples from successful companies for each stage: Using social media ads to expand brand awareness, like Slack. Offering educational webinars showcasing the value of your product, like Userpilot. of the market) are excited about trying products and testing new technology.

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Customer experience management: segment and conquer

The Product Coalition

Three metrics of customer experience management Customer experience management: course of action How to develop a customer experience management strategy: the best practices Dividing your customers and conquering their emotions may sound like a sinister plan for world domination, but it isn’t. whose area of responsibility is that?

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10 Software Adoption Best Practices and Tips For B2B Companies

Userpilot

To grasp the full picture of your software adoption process, you need to calculate other metrics such as the activation rate , feature adoption rate , and product stickiness. Userpilot is the most cost-effective product we know that can make software adoption easier for you. What is software adoption? Software adoption curve.

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How to evolve product launches as you grow

Intercom, Inc.

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

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Interactive Walkthroughs in 2021: The Ultimate Guide for SaaS

Userpilot

The point of a walkthrough in this instance is to get the new user to experience the value of the product first-hand before they get bored and lose interest. Given how much time and money you’re spending developing new product features, it would be a great shame to have nobody want to use them. Speed is of the essence here.

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The Ultimate List of Product Management Resources: Books, Blogs, and More

Gainsight

In the spirit of “Staying Thirsty” we’ve compiled this list of books, blogs, Slack communities, and podcasts for product-obsessed people that want to develop themselves in and out of the office. Books for Product Managers. As a product manager, you have to be many things. Bookmark this list and get through it bit by bit.

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