article thumbnail

What Exactly is a Product Strategy?

Roman Pichler

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? Do You Need a Strategy for Your Product?

article thumbnail

10 Product Strategy Mistakes to Avoid

Roman Pichler

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. This month, we have passed the three million download mark for the show.

Download 215
article thumbnail

How To Differentiate Between a Product Strategy and a Go-To-Market Plan

Dear Strategy

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. First, a product strategy is NOT a product roadmap. It’s an important tool, but it is not a strategy.”

article thumbnail

The 5 types of Product Differentiation

Department of Product

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

article thumbnail

Product Strategy Template: Focus Your Efforts With These 3 Steps

Amplitude

Building and executing a product strategy is difficult, to say the least. Forty-five percent of all products fail to launch on time, while 20% of that number fail to meet internal targets. The key to overcoming those statistics is the expectations that your team places upon your product strategy itself.

article thumbnail

Stop wasting money using the roadmap to execute your product strategy

Product Warrior

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. This is often referred to as empowered product development teams.