UX Planet
DECEMBER 15, 2023
Storytelling is an ancient art form used to inform, entertain, and enchant audiences for thousands of years. These story-based frameworks help them create engaging user experiences that resonate with users on a deeper level, beyond simply satisfying their needs.
The Secret PM Handbook
SEPTEMBER 16, 2016
Why my product is a better choice for you (the differentiators). This is the classic framework from Geoffrey Moore’s Crossing the Chasm. For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult. The book is a great and entertaining read.
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Product Innovation Educators
JANUARY 9, 2023
Brand storytelling educates, entertains, and inspires your audience. 21:55] Can you tell use more about the FED (focus, empathy, data) framework? I like the third one to be a little bit of a wild card that differentiates your company. 25:27] What’s an example of using the FED framework?
Intercom, Inc.
JULY 9, 2019
Instead, marketing websites describe a product’s key differentiators and benefits, offer a few case studies and encourage a prospective customer to evaluate the product by using it. First, we use the Jobs-to-be-Done (JTBD) framework to understand the value our customers seek to get out of a product. Show rather than tell.
BrainMates
SEPTEMBER 18, 2019
He says that new products fail for a number of reasons, but some of the most common are: inadequate customer research, lack of true customer benefit, no clear product differentiation, poor design and execution, and. He shared a framework that any Product Manager can use to significantly increase their chances of a successful launch.
Mind the Product
MAY 5, 2020
For Google Home , this means voice control to enable general use, to make calls to friends and family, and to access entertainment such as music, podcasts and films. For many organisations, this could provide a key differential for millions of loyal customers. Language, culture and technology constraints should be considered too.
Userpilot
SEPTEMBER 4, 2023
Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. This strategy rejects traditional competitive business frameworks focused on outperforming rivals.
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