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Revenue Goals are Not Company Strategies

Mironov Consulting

  (For fun, let’s call those things strategies.)   And possibly helpful to Finance, responding to investors’ demands for a hypothetical 2-year cash flow forecast.  ” And this is usually wrapped around an organizational ownership fistfight about who “owns” company-level strategy

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How Merging Purpose With Profit Redefines Product Roadmaps And Product Success

The Product Coalition

The business value delivered hard numbers to the finance and actuarial teams. However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. TOMS failed to align purpose, business value, and product — all contributors to its downfall.

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Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital…

The Product Coalition

Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital Experience Summit (Nov 7–8, San Francisco) In 2019, an exemplary customer experience strategy will be the difference between your brand and your closest competitor. The voice of the customer is central to everything we create.

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CAC Payback Period: How to Calculate and Reduce It?

Userpilot

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Reveals inefficiencies in your retention strategies The CAC payback period can also reveal leaks in your customer retention funnel.

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Moving at the Speed of Demand

Product Management Unpacked

UPMC’s ability to respond quickly to market demands boils down to how its teams are aligned with its enterprise-level strategies – a primary focus of Claire’s role. Unlike traditional product managers, Claire is less involved with the technical aspects of product management. From marketer to product management leader.

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Intercom on Product: The intersection of company and product strategy

Intercom, Inc.

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. ” Unique activities : Find the differentiators that make sense for you. Des: But not in conflict.

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4 Product Management Certifications that are Worth Your Time

ProductPlan

The course covers basics like assessing target opportunities, building software products, and how to launch a great product. The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills.