The Secret PM Handbook

JULY 20, 2018

As an exercise for myself, I decided to take a mental model that’s usually used for decision making – a 2×2 matrix – and apply it to marketing. One thing we have to do in the go-to-market portion of our jobs is come up with good ways to talk about our product versus our competitors. Clever names.

Differentiation 170

Differentiation Naming Agile Article 170

The Secret PM Handbook

MAY 5, 2017

It’s in our name, right?) A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Now we need to take our solution to market. “Go

Framework 302

Framework User Testing Product Management Product Manager 302

The Secret PM Handbook

MAY 5, 2017

It’s in our name, right?) A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Now we need to take our solution to market. “Go

Framework 150

Framework User Testing Product Management Product Manager 150

The Secret PM Handbook

SEPTEMBER 16, 2016

Who the product is for (the market). Why my product is a better choice for you (the differentiators). The Three Laws of Marketing Physics: For the best chance of success, your product should have 1) an Overt Benefit, 2) a Dramatic Difference, 3) a Real Reason To Believe. Name Image Description. Categorization tools.

Product Management 275

Product Management Product Manager Product Research User Testing 275

Gainsight

JUNE 11, 2021

Exploring the Connection Between Customer Education & Customer Success co-starring Ruben Rabago, Chief Customer Officer at Intellum and author of “The Customer Success Professional’s Handbook” and Greg Rose, Chief Experience Officer at Intellum. You must ensure that the differentiation is clear. And the key to that?

Reporting Tools 91

Reporting Tools Research Software Onboarding KPIs Data Visualization 91

Intercom, Inc.

OCTOBER 24, 2019

One of those conversations was with a woman named Brianna Wolfson who just left Stripe Press, but she was really responsible for starting it, making it from nothing – from no books to creating the deal with the first author, designing the first book, distributing the first book (which was Elad Gil’s High Growth Handbook ).

Research Software 116

Research Software Customer Experience User Testing Feedback Software 116