Differentiation Leadership Sales Training Testing 
The Secret PM Handbook
OCTOBER 9, 2018
When sales are not going well, company leadership might ask product management come in to help hit the numbers. There are parts we might not be as good at, if we don’t have a selling background and sales training, of course.). This can be a bad thing or a good thing. Follow the rules.
Amplitude
MARCH 11, 2020
Earlier last year, before we transitioned to outcome-based planning, the leadership team at Yesware did a thought exercise during an offsite. You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. Putting all the themes together, you could see a rough annual roadmap.
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Pragmatic Marketing
OCTOBER 11, 2019
You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? And we use that as a way to just kind of pressure test it.
Pragmatic Marketing
OCTOBER 11, 2019
You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? And we use that as a way to just kind of pressure test it.
The Product Coalition
FEBRUARY 26, 2022
One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role. It’s the software version of the marshmallow test. which you can learn through conversations with them) Test these ideas to find the best one. (by
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