Remove Differentiation Remove Magazine Remove Positioning Remove Strategy
article thumbnail

B2B Product Manager Magazine November 2020

Product Management University

We hope your 2020 is winding down on a positive note, all things considered. View the magazine. 7 Tips for Positioning Greater Strategic Value & Differentiation. To what extent do you have to completely redefine your positioning to align with new customer priorities? B2B Product Manager November 2020 Issue.

Magazine 130
article thumbnail

B2B Product Manager Magazine December 2020

Product Management University

View the magazine. Shorter sales cycles and competitive differentiation. Join our mailing list and get the monthly magazine delivered directly to your inbox. The post B2B Product Manager Magazine December 2020 appeared first on Proficientz. Enjoy the B2B Product Manager December issue. In This Issue. November 2020.

Magazine 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Enhancing Soundcloud’s Discovery Experience and Positioning through Content Categorization

The Product Coalition

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

article thumbnail

Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019

Business of Software Conference

April Dunford, Founder, Ambient Strategy. In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. Positioning. So positioning is not the same thing as messaging. There’s positioning. Transcript.

article thumbnail

Product Strategies for Non-Strategists

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

article thumbnail

418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

As product professionals, we need to help position our products in ways that make sense for customers and the organization. Before starting Kindred Speak, she contributed to brand and marketing strategy for the Sleep Number Corporation and other companies. These are the types of stories you read in a magazine or on a digital site.

article thumbnail

Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

Product Management University

The B2B Product Manager Magazine April 2017 is now available. Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role.

Magazine 100