UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. They believe so strongly in their vision that they assume it’s universally appealing. This belief makes you disregard market research because you feel you already know everything customers want.

Branding 88

Branding User Testing Product Research Data Visualization 88

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Userpilot

JANUARY 16, 2024

Task ChatGPT with identifying and formulating the best pricing strategy for your industry. A darling for product managers, it allows you to focus on higher-level tasks like product strategy while handling repetitive tasks like: Benefits of ChatGPT for product managers. ChatGPT performs market research.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Ensure alignment between the product vision and product strategy on one hand, and the business objectives on the other. set meaningful goals.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. Identify market opportunities and changes.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Roman Pichler

OCTOBER 6, 2020

In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. Co ntinuous Product Discovery. Job postings can help you guess your competitors’ plans.

Product Research 268

Product Research Technical Review Feedback Software Research Software 268

Pragmatic Marketing

DECEMBER 3, 2019

” Sarkar pointed out that Zynga’s size (about 1,800 employees) helps product marketing research efforts, but there are less extensive methods smaller companies can use. ” That research could be meaningless data if PMMs fail to get involved early in development and influence the overall vision for a product.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

” Sarkar pointed out that Zynga’s size (about 1,800 employees) helps product marketing research efforts, but there are less extensive methods smaller companies can use. ” That research could be meaningless data if PMMs fail to get involved early in development and influence the overall vision for a product.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Userpilot

JUNE 20, 2023

Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. As you’re getting ready to launch the MVP, make sure to develop a robust go-to-market strategy to drive customer acquisition and revenue generation.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Usersnap

JULY 11, 2021

One-to-one communication: if you’re planning a strategy for your product launch, you put a lot of thoughts into your marketing activities and which channels you should handle. Here’s what helped us (and may also be helpful for your customer support): Building email funnels for your lead nurturing strategy. Be prepared for that.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Usersnap

NOVEMBER 10, 2023

Product roadmaps transcend mere slides or visuals; they serve as the linchpin for strategically aligning internal teams and external stakeholders with the product vision and strategy. It’s where visions are shared, strategies are unveiled, and futures are shaped. So how to create and present roadmaps effectively?

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Userpilot

NOVEMBER 14, 2022

It should not be confused with project planning, product strategy development , or product discovery. Product planning focuses on product development while the go-to-market (GTM) planning concentrates on facilitating marketing and sales. What about product strategy? Product plan vs go-to-market (GTM) plan.

Product Research 98

Product Research User Testing Research Software Onboarding KPIs 98

Userpilot

JANUARY 14, 2023

To build successful products, make sure to align the product strategy with the product vision. Continuous product discovery is necessary to keep up with the changes in user and market needs. A Successful product has an aligned product vision and strategy. Product Success: align product strategy with product vision.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Product Innovation Educators

JANUARY 13, 2020

12:33] What marketing roles and resources can help us in our job? Resource number one is market research. Too often, we start with an idea for a product and build it without doing real market research. My primary job is setting the product strategy and vision.

User Testing 85

User Testing Product Research Marketing Research Software 85

Userpilot

MARCH 18, 2022

Successful product messages are also made up of ratings or user reviews and quotes either as a part of your content marketing efforts (for case studies) or the product marketing on your website/online stores to build credibility. Do market research to develop your buyer persona. Communicate your credibility and trust.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Ronke PM

APRIL 5, 2023

Furthermore, they share product vision, strategy, customer and business value, metrics, and data, which help user experience partners find creative solutions to problems. Sometimes, like in any other relationship, there are conflicts, but they work it out and compromise when needed.

Leadership 52

Leadership User Testing Product Management Product Manager 52

Userpilot

JULY 17, 2023

Their key focus is defining the product vision , developing strategy, and building the product roadmap to align with the business strategy and user needs. Product marketer Product marketers develop and implement the product’s Go-To-Market (GTM) strategy.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

The Product Coalition

SEPTEMBER 4, 2023

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

User Testing 121

User Testing Customer Feedback Vision Customer Experience 121

Userpilot

AUGUST 26, 2021

Data-driven growth is an important element of SaaS product management because it can inform your product strategy and also provides you with evidence to back up your decisions. Product managers of SaaS products, therefore, need to really focus on differentiating their SaaS and pushing users to constantly unlock more value in the product.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Amplitude

DECEMBER 12, 2018

What companies need help with, and where agencies can differentiate, is product direction and strategy –crafting innovative ideas and ensuring products’ success once they’ve been built. During the discovery stage, the app development company may: Conduct market research. Create prototypes.

Analytic Tools 65

Analytic Tools Research Software Feedback Software Data Visualization 65

UX Studio

JUNE 30, 2023

USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area. They blend strategy and creativity in their user-friendly designs.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

BrainMates

DECEMBER 12, 2019

They included the Australian Red Cross , World Vision Australia , Northcott , RSL NSW as well as the founders of new social impact startups – Humanitix and Communiteer. How do organisations benefit from having a mission-driven Product strategy? As a group we attempted to define what effective mission-driven Product Management is.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

Product Talk

APRIL 17, 2024

You have this grand vision. What’s the vision? How is that researcher working with your teams? I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right? She’s the one doing this foundational research all by herself. We have plenty of ideas.

Product Research 220

Product Research User Testing Data Visualization Research Software 220

PMLesson's Ace the PM Interview

APRIL 25, 2022

What's your favorite marketing campaign? Had B&N marketed the nook more creatively, I believe it could have been successful. The Nook failed to: Focus on differentiation in the space. Be aggressive with marketing. How would you measure the success of a go-to-market strategy?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. A GTM strategy is a key component of a successful product launch and reduces the chances of its failure.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

The Product Coalition

AUGUST 2, 2023

If you’ve ever dreamt of creating a card game app similar to the widely-loved Rummy, this comprehensive guide will take you through the essential steps to bring your vision to life. Conduct thorough market research to identify successful Rummy apps and discern their key features, user interface, and user feedback.

Research Software 120

Research Software Feedback Software Weak Development Team Data Visualization 120

Userpilot

APRIL 7, 2024

TL;DR SaaS product managers oversee the entire product lifecycle from product strategy to development and decline. Step-by-step guide for the product management process Identify user needs with market research. Responsibilities of a SaaS product manager Perform market and user research. Develop the product roadmap.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Userpilot

DECEMBER 5, 2023

It focuses on product functionality, alignment with product vision and business goals , and user satisfaction. That’s because it makes products more competitive, easier to differentiate , and contributes to a positive brand perception. Data analysts play a key role in interpreting user data and market trends.

User Testing 95

User Testing Data Visualization Product Research Feedback Software 95

ProductPlan

MARCH 5, 2021

In other words, you may not set the product strategy or own the product roadmap , but you will set priorities for your projects. Thus, attracting great junior talent and developing them is an effective strategy both from an output and budgetary perspective. Drive the strategy, tactics, and delivery timelines for your product area.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Userpilot

SEPTEMBER 23, 2022

Product-market fit and product development are interconnected and happen in parallel. The product market fit framework is a strategy that helps achieve and maintain the PMF. Measuring product market fit can be done through PMF surveys and by tracking the LTV:CAC ratio , retention rate , and NPS.

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

JANUARY 9, 2023

Product personas help product managers keep alignment between the product and its vision. Customer and market research that goes into building product personas also drives feature development. Stay on track with product strategy and vision. Product personas help teams stay true to the product strategy and vision.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

The Product Coalition

MARCH 24, 2021

Pain Relievers: Here we summarize how our solution addresses the user’s pain points, e.g., our differentiators 3. This company has already won some early adopters that try the solution but now wants to cross the chasm to enter the mainstream market. Marketing Success Through Differentiation?—?of of Anything. Wiley, 2010.

User Testing 130

User Testing Research Software User Friction Customer Experience 130

ProductPlan

APRIL 25, 2023

This differentiation permeates their collaborative relationship and is key to a successful ongoing alliance. Product managers own the vision, strategy, and roadmap for the product(s) they manage. At the most basic level, product management figures out what to do, and product operations figures out how to do it.

Customer Experience 52

Customer Experience Data Visualization Reporting Tools Weak Development Team 52

ProductPlan

MARCH 5, 2021

In other words, you may not set the product strategy or own the product roadmap , but you will set priorities for your projects. Thus, attracting great junior talent and developing them is an effective strategy both from an output and budgetary perspective. Drive the strategy, tactics, and delivery timelines for your product area.

User Testing 98

User Testing Product Research Product Management Product Manager 98

The Product Coalition

OCTOBER 8, 2018

That’s because it doesn’t fit any of the traditional roles you may already be familiar with: business strategy, design, marketing, and engineering. Product management is the voice of the competitive market inside the business venture. You can also get creative and create one matrix for free, another for paid, etc. #2

Startups 60

Startups User Testing Customer Feedback Product Management 60