Mind the Product

AUGUST 24, 2018

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.

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User Testing Product Marketing Marketing Customer Experience 153

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 108

Education Marketing Weak Development Team User Testing 108

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

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Mixpanel

NOVEMBER 9, 2020

More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. However, they don’t meet everyone’s data needs—particularly product teams’ BI tools are great at visualizing any data that can be queried from a data warehouse. Ready to get started?

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Data Visualization Analytic Tools Differentiation User Testing 111

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 84

Feedback Software User Testing Product Research Strategy 84

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. It's important to be as specific as possible.

User Testing 118

User Testing Document Product Marketing Marketing 118

Innovatemap

NOVEMBER 4, 2020

How you sell and market your products, services, solutions, offerings, you name it, has changed. Startups often find that their website makes them look too small, like they’re operating out of their garage. Product marketing can help in all of the scenarios above. The worst case scenario.

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The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 139

Education Marketing Weak Development Team Advertising 139

The Product Coalition

MARCH 5, 2023

Product-Led Growth practice lead, Dave Boyce describes the distinction between finding product-market fit (PMF) versus finding go-to-market fit (GTMF). By Tremis Skeete , for Product Coalition Getting the product right and ready before launch is critical for digital product businesses.

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User Testing Startups Customer Experience Reporting Tools 116

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 94

Feedback Software Research Software User Testing Analytic Tools 94

Userpilot

APRIL 17, 2024

Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Reporting Tools 81

Userpilot

MAY 1, 2024

How did Lenny Rachitsky get started in product management? Renowned for his tenure on Airbnb’s product team, Lenny’s professional journey truly began in 2010 when he served as the CEO of a budding startup named “Localmind.”

Feedback Software 79

Feedback Software Analytic Tools User Testing Customer Feedback 79

Sachin Rekhi

AUGUST 16, 2015

In my previous post I detailed how I typically go about documenting the initial set of product/market fit hypotheses for an early stage startup and each of the key elements that are important to capture as part of it. Now it's time to walk the customer through your solution and it's differentiation. The Solution.

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User Testing User Friction Customer Feedback Product Marketing 117

Userpilot

SEPTEMBER 20, 2022

It was developed by Steve Blank and popularized by Eric Ries in The Lean Startup. The aim of the Customer Validation stage is to develop a differentiation strategy and the sales funnel and to close the first deals. Finally, it helps teams to achieve the product-market fit faster. It considerably delays the product launch.

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User Testing Product Research Customer Experience Customer Feedback 95

Product Innovation Educators

MARCH 21, 2022

What product managers need to know about launching products. Today we are talking about go-to-market planning and what is involved in planning the launch of products. He is a technology product leader who has led teams as founder, early hire, and executive at companies including Facebook, Craft.co, and KCG holdings.

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User Testing Marketing Strategy Customer Experience 62

Andrew Chen

JUNE 3, 2019

Why most VCs typically invest in only one startup in a given business category. . The math of startups and venture capital. Of all the topics of the book, one of my favorites has to be the math of startups and venture capital, because it gives us a perspective on the life and death of startups as a whole. The J-Curve.

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Startups Reference Books Finance 109

Andrew Chen

FEBRUARY 12, 2024

When I asked them their biggest learning on the trip so far, they said- We have to learn how to pitch our startup in the “American” way More self promotional, emphasizing the future not the past, talking about what it could be not what it is, playing up even small bits of proof points, etc. And they downplay their achievements or omit them.

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User Testing Product Research Testing Startups 108

Lenny Rachitsky

JANUARY 9, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now P.S. New swag drop Q: I’ve been working on my startup for a couple of years now. What are my options if my product isn’t taking off? Why should your target market be so narrow?

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B2C Customer Experience User Friction User Testing 91

Userpilot

OCTOBER 16, 2022

A minimum delightful product is a variation of the minimum viable product (MVP) (popularized by Eric Ries in his book, ‘The Lean Startup’ ). Next, remember to keep your vision at the center of your product enhancements. Continue to test the strength of your product-market fit.

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User Testing Feedback Software Research Software Customer Experience 98

The Product Coalition

MARCH 23, 2022

From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. I will also do away with the notion of a “Product.” Markets need solutions. The Economics of a product is relative in that sense.

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Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

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User Testing Product Research Marketing Research Software 85

Lenny Rachitsky

MAY 14, 2024

In part one , I shared the largest-ever data set of startup pivots. As Dalton Caldwell (Managing Director at Y Combinator), in his legendary talk on pivoting points out, pivoting is all about opportunity cost: “[Pivoting] gets more shots on goal to try to find this elusive thing [called product-market fit].

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User Testing Research Software Product Research Customer Experience 111

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. Now let’s look at the three product-led growth go-to-market types for SaaS companies. Disruptive SaaS Growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Product Management Lessons from the Trenches

JULY 17, 2018

Sales is pitching to distributors that the beer is “Less Filling”, while Marketing is advertising that the beer “Tastes Great” and Operations is delivering “the Lowest Cost Light Beer.” Things would be much better at a startup…” It turns out that?—?just A classic marketing framework is the 4 Ps: Product, Price, Place, and Promotion.

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User Testing Customer Experience Technical Review Customer Feedback 150

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Amanda Ralph Product Management Consultant.

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Analytic Tools Research Software Enterprise Startups 60

The Product Coalition

AUGUST 24, 2021

Startup funding was relatively easy to raise. Enterprises such as Qualcomm and Cisco lost some portion of their market share, while Amazon and eBay had declines in their company valuations. A typical product development process would follow the Waterfall principles, taking quarters, and even a year to release a product to the market.

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User Testing Development Customer Experience Product Research 145

Andrew Chen

AUGUST 10, 2023

Then 100% – a mere doubling annually in a startup ecosystem that demands a much faster target. There’s a saying that no military plan survives first contact with the enemy, and similarly — no product roadmap survives first contact with stalled growth. How does it compare to other products in its category?

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User Testing Analytic Tools Customer Experience Weak Development Team 80

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Switching costs.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Mixpanel

APRIL 27, 2020

Leading a product team in a startup—where it’s basically you, or maybe you and one other person—is far different from leading a large product management team for a well-established company. Startup: Set ruthless priorities. When you’re a startup and you’re looking for product-market fit, you need to be ruthless.

User Testing 89

User Testing Customer Feedback Differentiation Startups 89

Pragmatic Marketing

MAY 23, 2017

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development.

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Branding User Testing Marketing Airlines 70

ProductPlan

AUGUST 4, 2020

If you’re a product manager or part of a startup, you’ve likely heard about the Minimum Viable Product concept for getting products to market faster. In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results.

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Weak Development Team Product Research User Testing Differentiation 125

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. CAC spectrum and how your product and product tiers need to align on this spectrum. Marketo Their market is the enterprise. I went through the ARPU ?

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Ask Benny

JANUARY 25, 2020

The most common case is in startups when the practice is to build things that do not scale (see also Do Things that Don’t Scale by Paul Grahm). As a startup, you do not always have the money to build a system that will scale properly if you succeed and grow. This approach is usually good for any feature even in big enterprises.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Ask Benny

DECEMBER 4, 2019

The most common case is in startups when the practice is to build things that do not scale (see also Do Things that Don’t Scale by Paul Grahm). As a startup, you do not always have the money to build a system that will scale properly if you succeed and grow. This approach is usually good for any feature even in big enterprises.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Andrew Chen

JUNE 3, 2019

Why most VCs typically invest in only one startup in a given business category. . The math of startups and venture capital. Of all the topics of the book, one of my favorites has to be the math of startups and venture capital, because it gives us a perspective on the life and death of startups as a whole. The J-Curve.

Startups 40

Startups Reference Books Finance 40

Department of Product

NOVEMBER 2, 2023

They’ve infused some incredibly satisfying sound effects into their product design and you can check it out here. Other products worth checking out this week include a new customer support startup called Plain. The number of open roles in higher cost of living markets has decreased by 19.

Data Visualization 52

Data Visualization Research Software Analytic Tools Reporting Tools 52

Userpilot

JULY 17, 2023

The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion. A well-structured product team requires a product leader – either a product manager or a product owner.

Analytic Tools 83

Analytic Tools Feedback Software Research Software Product Research 83