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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

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He helped shape WallStreetBets. Now Kevin Xu is betting on his own social app.

Mixpanel

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. I wanted AfterHour to build on that element of verification and trust, and the way we do it for all users is by connecting anonymous accounts to real financial institutions to verify real trading positions.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

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What is Customer Sentiment Score & How to Measure It?

Userpilot

Higher scores indicate more positive customer feelings and benchmarks differing across sectors (in SaaS being 40). Assign positive and negative scores to responses to calculate the overall customer sentiment score and track changes over time. Generally, a higher sentiment score indicates a more positive overall customer feeling.

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How Digital Customer Education Can Win You More Business

Gainsight

But training can pay dividends before a sale, leading to many more of them. How to Stand Out from the Crowd with Digital Customer Education So, how does training your customers help you stand out from the crowd and win more business, even in a down economy when buyers are slashing their budgets? What do they have in common?

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AI-Washing

Mironov Consulting

  For the last 6 months, many of my discussions with product leaders have been about how to apply good product fundamentals to AI – when so much of the broader conversation is shallow or technically suspect or reduces everything to generative apps.   The hope is for positive press coverage but few serious end users.

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How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Given how new and versatile the role is, product marketing management is also probably the least standardized role in tech companies, which makes the process of becoming a PMM quite obtuse and vague. The part that makes product marketing management different from other marketing roles is the technical (aka “product”) piece to the equation.