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Purpose vs. Product: Differentiate Your Strategy from Tactics (Portfolio & Roadmaps)

Johanna Rothman

That leads to large and unchangeable roadmaps and a lot of emphasis on predictability. Let's differentiate between the strategic and the tactical. In addition, you might need these product strategies too: Product architecture, to shepherd the technical value of a product. Let's review. Business agility requires change.

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Continuous Strategizing

Roman Pichler

New technologies alone introduce change and uncertainty—think of the Internet of Things, Blockchain, machine learning, and generative AI, for example. Additionally, schedule regular collaborative strategy reviews —at least once per quarter—and invite the key stakeholders and development team members to them.

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Tips for Effective Product Strategy Reviews

Roman Pichler

Hold Regular Product Strategy Reviews. But as the strategy will change, I recommend that you review and adjust it at least once per quarter—as a rule of thumb. Make sure that you block the necessary time for product strategy reviews in your calendar. Use Collaborative Workshops to Review and Adapt the Strategy.

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Building a Multi-Dimensional Roadmap

The Product Coalition

When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. After reviewing over 50 candidates, 25 phone interviews, and 15 full interviews, I eventually had to choose between a few final contenders.

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A Brief Guide to Product Discovery

Roman Pichler

What architecture patterns and technologies may be used? This includes discovering the right UX design and functionality and making the right technical decisions. Additionally, I recommend running weekly review sessions to understand the progress of the discovery work and adapt it if necessary. How might people use the product?

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What Exactly is a Product Strategy?

Roman Pichler

How Does the Strategy Relate to the Vision and Roadmap? As the image above shows, the product strategy sits between the vision and the product roadmap in my model. The roadmap, in turn, provides the context to discover the right product details and capture them in the product backlog. Instead, it is changeable and dynamic.

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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.