Business of Software Conference

JULY 19, 2023

So how has Barbie successfully integrated software technologies into its marketing campaigns and adopted innovative business models, making her an inspiring case study for businesses looking to learn from their strategies? Barbie’s success story offers valuable insights into how a classic brand can adapt and thrive in the digital age.

User Friction 98

User Friction Customer Feedback Advertising Differentiation 98

UX Studio: Product Management

JANUARY 29, 2020

We conducted user research for the site and we will share what we’ve learned from it in the following case study. With this revamp, senior management hoped to achieve a radical improvement in their user experience, as opposed to the incremental refinements they had been working on in recent times.

User Testing 74

User Testing Research Software Product Research Customer Experience 74

Product Management Unpacked

MAY 13, 2020

This approach not only gave the brand man — eventually the brand manager — ownership of a given brand, but it also allowed P&G to better differentiate the various brands in its portfolio. Armed with this insight, he would create and implement a plan that would rectify consumer pain points, aiming for the greatest return on investment.

Reporting Tools 173

Reporting Tools Research Software Technical Review User Testing 173

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 81

User Testing Research Software Customer Feedback Feedback Software 81

Intercom, Inc.

AUGUST 17, 2021

For years, customer support was seen as a cost center, not a value driver – a necessary response to inevitable customer questions or frustrations. But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough.

Data Visualization 156

Data Visualization Inbound User Friction Customer Experience 156

Userpilot

SEPTEMBER 16, 2022

Looking for customer focus examples to inspire your company toward being customer-centric? This article will not only show you examples but also reveal strategies for being fully customer oriented. A customer-focused culture prioritizes customers over products. to remove friction. to remove friction.

User Testing 90

User Testing Customer Feedback Customer Experience Feedback Software 90

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. I led half of the ten user tests with Bence as an observer.

Research Software 95

Research Software Analytic Tools Feedback Software UX 95

Intercom, Inc.

OCTOBER 22, 2020

Today, numerous studies echo this sentiment: a recent report from Forrester found that brands with a superior customer experience bring in 5.7 And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience. times more revenue than their competitors.

Data Visualization 218

Data Visualization Reporting Tools Customer Experience Customer Feedback 218

Product Talk

MARCH 14, 2018

They described how much time they were spending with customers and what impact it was having on their work. How often did you talk to customers? Amy: Once every few weeks seemed acceptable since our customers are traditionally very busy and hard to get ahold of. What did you think about conducting customer interviews ?

Product Research 179

Product Research User Testing Research Software Customer Experience 179

UX Planet

JANUARY 16, 2024

It illuminates your target audience, their pain points, and desires. This belief makes you disregard market research because you feel you already know everything customers want. Define your target audience: Understand your client’s pain points, desires, demographics, and behaviors. It’s a worthwhile investment.

Branding 90

Branding User Testing Product Research Data Visualization 90

Userpilot

MARCH 18, 2022

Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand. Good product messages highlight your value proposition and the benefits you promise to deliver to users. Highlight what differentiates you from competitors.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

NOVEMBER 23, 2023

TL;DR According to a study by Airfocus, 92% of product managers believe AI will have a huge impact on their work in the future. You can either use AI models trained on generic data, like OpenAI, or custom models trained on your own data. When integrated well, AI can enhance the product experience for customers.

Data Visualization 91

Data Visualization Feedback Software Analytic Tools Reporting Tools 91

People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). What features should be prioritized in a new product to effectively solve key user pain points?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

JUNE 20, 2023

In Step 4, you seek customer insights and run experiments to assess user interest. Popular validation techniques include online surveys , user interviews and focus groups, and fake door tests. Once you launch the MVP, you can use product usage data and customer feedback to inform further iterations.

User Testing 78

User Testing Product Research Feedback Software Customer Feedback 78

Intercom, Inc.

DECEMBER 1, 2021

To do this effectively, it’s important to remember that every customer interaction matters when closing a deal. Study any sales coaching blog, podcast, or book and you’ll find plenty of advice on the best ways to coach your sales reps: join their calls, listen to recordings, apply a framework … the list goes on.

Framework 118

Framework Weak Development Team Technical Review Feedback Software 118

Userpilot

NOVEMBER 8, 2022

Confirming you have product-market fit before launching your product ensures you have customers who are happy to pay for your product, use it, and share the word about it. Differentiate your product from other similar products on the market to avoid product parity. It reveals the value customers receive for the money paid.

Feedback Software 79

Feedback Software User Testing Product Research Strategy 79

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics.

Customer Communications 74

Customer Communications Feedback Software Research Software Analytic Tools 74

Userpilot

FEBRUARY 26, 2024

TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. It also helps them seal any leaks in the funnel resulting in the loss of potential customers. Let's get right into it! What is marketing funnel analysis?

Analytic Tools 86

Analytic Tools Data Visualization Feedback Software Research Software 86

Ronke PM

APRIL 5, 2023

In bringing a product experience with actual customer value to the market, we must have individuals from all walks of life to foster creativity, breakthrough advancements, and imagination to meet our customers where they are. Our customers represent an ever-changing demographic with evolving needs.

Leadership 52

Leadership User Testing Product Management Product Manager 52

Userpilot

MAY 30, 2022

Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Needs-based segmentation involves segmenting customers into groups based on their problems and needs. Why is needs-based segmentation important?

Data Visualization 91

Data Visualization Feedback Software Research Software Analytic Tools 91

The Product Coalition

MARCH 7, 2023

I try to keep an open mind and dig deeper if I come across an important desire or pain point for the user, even if it’s unrelated to my originally intended topic. If I hear a statement by the user that could warrant more clarity, I use the “What’s [blank] about it?” instead of “How often do you look at the leaderboard?”

User Testing 120

User Testing Customer Feedback Customer Experience Data Visualization 120

Userpilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Analytic Tools 78

Analytic Tools Data Visualization Research Software Onboarding KPIs 78

Userpilot

MAY 21, 2024

Their job is to mix what users need with what a business wants, making sure the interface (that’s the part you interact with) is easy and fun to use. This leads to happier customers and more love for the brand. These designers start by really getting into the shoes of the users.

User Testing 52

User Testing Customer Experience User Experience Customer Feedback 52

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. TLDR; Product value describes how much your product helps customers achieve a goal or fix an issue. A value-added product is enhanced with additional features or characteristics to make it more convenient or helpful to customers.

Feedback Software 82

Feedback Software Research Software User Testing Product Research 82

UX Studio

MAY 24, 2019

In this case study we’ll introduce the methods we used in our UX design process to make a complex system more user-friendly. How we interviewed stakeholders and real users to discover their needs and pain points. Proto personas help better understand your users and ease communication within the team.

Research Software 46

Research Software Feedback Software Information UX 46

Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue.

Customer Experience 75

Customer Experience User Testing Data Visualization Feedback Software 75

Userpilot

SEPTEMBER 4, 2023

It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. This supports premium pricing and customer loyalty. What Are the Benefits of the Blue Ocean Strategy?

Analytic Tools 61

Analytic Tools Data Visualization Feedback Software User Testing 61

Userpilot

APRIL 24, 2024

From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. AI chatbots handle queries three times faster than customer service agents, improving efficiency while meeting customers’ preferences for self-service.

Analytic Tools 67

Analytic Tools Feedback Software Data Visualization Reporting Tools 67

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

SEPTEMBER 4, 2023

It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. This supports premium pricing and customer loyalty. What Are the Benefits of the Blue Ocean Strategy?

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Intercom, Inc.

JULY 15, 2021

Every designer should ask themselves – how can I apply the tenets of good design to drive better customer and business outcomes? User research is a vital part of the design process. By constantly observing the customer, you find out how they define success in their organization, and therefore, how you can help them achieve it.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

UX Studio

MAY 30, 2023

Given all that, reliable brands are more likely to differentiate themselves and earn customer loyalty. Know your audience First of all, don’t underestimate the power of user research to understand your audience. What are their pain points? Mobile payment systems are a good example of this.

UX 96

UX Reporting Tools Research Software Data Visualization 96

UX Studio

SEPTEMBER 6, 2023

As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. We had to think differently when doing research with B2B customers. The users of a CRM platform differ from those on a B2B e-commerce platform.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Userpilot

AUGUST 3, 2022

It aligns every message with your customer’s needs. A good messaging strategy should have a clear goal, differentiate your brand from the competition, provide personalized messages for a specific audience, and tell the brand story at each stage of the customer journey. Differentiation from competitors.

Research Software 89

Research Software Feedback Software Messaging Reporting Tools 89

Userpilot

SEPTEMBER 15, 2022

A sign-up page is the first step of your user acquisition funnel. Sign-up pages are a prime opportunity to show potential customers how they can benefit from the product. Keeping your signup page simple will reduce friction and increase your signup conversion rate. State of SaaS findings for Frictionless signup stats.

Customer Experience 68

Customer Experience User Testing Data Visualization User Friction 68

Userpilot

AUGUST 30, 2023

Want to improve the product experience at every stage of the customer journey? Heat map tools allow you to track user actions on your website or app. You can understand customer pain points, identify friction at different touchpoints, and improve your product accordingly. Userpilot’s pricing policy.

Data Visualization 84

Data Visualization Analytic Tools Reporting Tools Feedback Software 84

Userzoom

NOVEMBER 18, 2019

70% of CEOs now see UX and CX as a competitive differentiator, however budgets are remaining stagnant. We see this day in and day out, across customers in Europe and in North America, where designers are under pressure to deliver designs in rapid Agile Sprint cycles. Find a way to get rapid, interactive feedback from your customers.

User Testing 91

User Testing Product Research UX Data Visualization 91