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Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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486: The 7 Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Over the next few weeks, we’ll discuss the seven knowledge areas: Product Innovation Management Strategy Portfolio Management Process Design & Development Market Research Culture & Teams Watch the full interview with PowerPoint slides on the Product Mastery now YouTube channel. Click here to download the Action Guide.

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Common Product Vision Board Mistakes

Roman Pichler

If you are new to the product vision board, then you may might to read the article “ The Product Vision Board ” or watch the video “ Introduction to the Product Vision Board “ You may also want to download the vision board template to try it out for yourself. Vision Captures Product Idea or Business Objective.

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477: Three-step VOC system – with Andrea Ruttenberg, PhD

Product Innovation Educators

Market research essentials for product managers Today we are talking about the knowledge area called market research. Click here to download the Action Guide. Market research essentials for product managers Today we are talking about the knowledge area called market research.

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Traditional Buyer Personas Don’t Work: How Matt Lerner Understands Consumers

The Product Coalition

Traditionally, user personas [in marketing, they are called ‘buyer personas’] have been the tool of choice in understanding consumers. Matt also shared in his post, action steps and resources for others to download — so that you would not make the same mistake.

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The Important Product Manager Skill That You’re Missing

The Product Manager Coach Blog

Plus, don’t forget to download the free guide, 10 Tips for Being a Better Product Manager , at the end of this post! By networking, you’ll get: Crowdsourced Solutions: Instead of spending hours researching, a well-placed question within your network can offer immediate answers. Download the free guide now!

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Product Validation: Testing and Researching Ideas to Ensure Product Success

The Product Coalition

Download the Design Validation Checklist: Download the Ultimate Design Validation Checklist Idea validation can help you let go of the ideas that aren’t worthy of your time, money, and effort and move on to bigger and better things. Market research Every product design cycle should start with a robust research phase.