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Roman Pichler
AUGUST 11, 2020
This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily.
Roman Pichler
MARCH 12, 2024
To ensure that the right technologies are applied, you’ll benefit from using a technology strategy. Click on the picture to download the stack. Similarly, the technology strategy is directed by the business strategy. But that’s still not enough. Let’s take Microsoft as an example again.
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Alchemer Mobile
FEBRUARY 2, 2021
Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.
Roman Pichler
DECEMBER 4, 2023
Product discovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] 1] It involves understanding and selecting user needs, exploring solutions, and choosing the most appropriate one. Let’s now get back to Opportunity Solution Trees.
Roman Pichler
JANUARY 22, 2024
Their visions, target groups, needs, standout features , and business goals must comply with the overall portfolio strategy. [1] These might be end-user-facing or internal ones like a software platform, for instance; they might directly generate revenue or support commercial offerings. A product portfolio is a group of products.
Roman Pichler
SEPTEMBER 2, 2024
Unlike product discovery , it is not primarily concerned with determining the right solution—finding the right features, and creating the right user experience. A handy tool to formulate the strategy is my Product Vision Board, shown in Figure 2. Instead, strategy discovery focuses on the problem space.
Intercom, Inc.
JULY 15, 2021
With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. User research is a vital part of the design process. Since Thomas Watson Jr.
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