Wed.Feb 28, 2024

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Growing financial products and pioneering diversity: Zainab Kwaw-Swanzy

Mind the Product

We had the opportunity to talk to Zainab Kwaw-Swanzy, a Senior Product Manager at Barclays. She shares her journey in product and some of the lessons she learned about promoting diversity in the financial services sector. Read more » The post Growing financial products and pioneering diversity: Zainab Kwaw-Swanzy appeared first on Mind the Product.

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Product in Practice: Adopting the Discovery Habits is An Iterative Process

Product Talk

Continuous discovery is not a linear journey—as much as we might want it to be. Like a lot of learning, it often feels messy and chaotic. Continuous discovery is not a linear journey—as much as we might want it to be. Like a lot of learning, it often feels messy and chaotic. – Tweet This But if you stick with it, you may eventually find you can look back and see how much you’ve progressed.

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Breaking into Japan: The Sweet Success of Kit Kat’s Market Entry

freshtrax

Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. The journey of Kit Kat in Japan is a fascinating tale of cultural adaptation, innovative marketing strategies, and a bit of serendipity. In this article, we explore how Kit Kat made its mark in Japan, turning a simple chocolate bar into a cultural phenomenon.

Marketing 111
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Permission To Stay Focused

Mironov Consulting

An essential role of CPOs and other product leaders that’s never listed in the job description is giving organizational 'air cover' to product managers to postpone almost all new requests — so that their teams can finish work already underway.  Lately, I’m calling this permission to stay focused. Some context: The typical product manager ( PdM ) gets dozens of new requests and demands and ideas and suggestions and escalations and bug reports and customer compl

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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What is Pendo Engage? Use Cases and Features (+ A Better Alternative)

Userpilot

Pendo Engage is an in-app guidance and feedback collection tool to help you track key metrics or usage data. This guide will go over the benefits of using Pendo Engage, what it's most commonly used for, how much it costs, and the reasons why you might need an alternative! If you decide that Pendo Engage isn’t the right fit for your needs then, we suggest you try an alternative – get a free Userpilot demo to see if our platform would be a better match!

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12 Funnel Tracking Software Tools For Data Analysis in SaaS

Userpilot

Do you get nightmares wondering how users move through your funnel? Funnel tracking software can solve this problem. But with so many tools in the market, which one should you choose for product analytics ? We’ve listed the best ones to simplify things for you. TL;DR Funnel tracking lets you track user activities across various user journeys. Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels.

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Dear Strategy 138: Organizing VOC Methodologies

Dear Strategy

On this episode of Dear Strategy, we talk about the different methods that can be used for gathering the Voice of the Customer (VOC) and provide a structure for organizing those methods to optimize your customer insights. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company. The post Dear Strategy 138: Organizing VOC Methodologies appeared first on Dear Strategy.

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What is a Customer Path in SaaS & How to Create a Successful One

Userpilot

Building a customer path is a crucial step in getting a deeper understanding of user behavior. That’s because effective product engagement is only possible when you have enough context on the customer’s journey and can visualize the ways users interact with your software. This guide will go over what customer paths are, how to track them, and how to create successful paths!

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CS in the City: Meet the Trailblazers Transforming Customer Success

Gainsight

Imagine a warm October day in the bustling streets of New York, where four remarkable women stride down Fifth Avenue, laughter echoing in their wake. Their camaraderie seems seasoned, yet they’ve just met. What unites them? Their dedication to revolutionizing customer experience. These leaders, embody a new era of Customer Success (CS) and Community leadership, where innovation and empathy converge to redefine customer satisfaction.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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SaaS User Flow Optimization Guide: Different Flows & Strategies

Userpilot

How do you conduct SaaS user flow optimization to increase the effectiveness of your product-led growth initiatives? This is the main question that the article tackles, so if you’re after the answer, I’ve got you covered. Ready to dive in? TL;DR A SaaS user flow is a sequence of steps that users complete to reach an objective, for example, to sign up for the product or adopt a new feature.

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Top 3 Use Cases for Customer Communities in 2024

Gainsight

This year more than ever, SaaS organizations are tasked with doing more with less, especially when it comes to parts of the business responsible for driving customer outcomes. From Customer Success Managers (CSMs) to Community Managers (CMs) and Customer Education teams, everyone is feeling the pressure to protect Net Revenue Retention (NRR) and drive business growth through expansion.

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Improve Customer Experience with These 3 Tips

Amplitude

Discover tips for identifying customer experience pain points and developing strategies to improve your business’s customer experience.

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The Marketecture. Put Your Competitors Into Context

DevelopmentCorporate

Product managers can analyze their market competitively using the Marketecture tool, which quickly compiles critical company information from various free sources. This framework includes seven key data points such as revenue, headcount, and web visits, effectively informing product and marketing strategies. The tool proves vital in understanding a company’s position in the competitive landscape, using factual data rather than speculation.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.