Mon.Feb 12, 2024

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How To Climb The Product Marketing Career Ladder Faster

Product Management University

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. 1. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. You already know that. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth.

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Product Breaking Point To Breakthrough: How To Drive Successful Product Reviews

The Product Coalition

“Feedback is the breakfast of champions.” -Ken Blanchard. To me, it seemed an ordinary day. Or as ordinary a day in a large company gets… during COVID. Those small squares started popping on my screen, shrinking as each person joined until it wasn’t possible to distinguish between anyone on the screen. Yet I could still see the tension on the team’s face and almost feel the hesitance in the air even though we were all separated by significant distance — no one wanted to be there.

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The “Dinner Party Jerk” test — why founders need to pitch themselves harder and more futuristically

Andrew Chen

The “ Dinner Party Jerk ” test is a solution to a common problem: Startups often struggle at pitching their team, even though for the earliest stage companies, it’s incredibly important to do it well to raise capital — as I’ve described it below: Pre-seed- Bet on the team ‍ Seed- Bet on the product Series A- Bet on the traction Series B- Bet on the revenue Series C- Bet on the unit economics To figure out if you are properly pitching yourself in your team, run the thought experiment of de

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Product leaders in the C-suite: tips for dealing with execs

Mind the Product

Product leaders in the C-suite struggle to get their organisations to innovate and understand the value of experimentation, according to recent research. What actions can they take to get other execs to change their approach to Product? Read more » The post Product leaders in the C-suite: tips for dealing with execs appeared first on Mind the Product.

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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476: Improving decision quality during stage gate reviews – with Wayne Fisher, PhD, and David Matheson, PhD

Product Innovation Educators

How product management teams can make better innovation decisions I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. This discussion is with two speakers who did a joint session, Dr. Wayne Fisher and Dr. David Matheson, whose session is titled “Improving decision quality during stage gate reviews.” Recent findings from PDMA’s Outstanding Corporate Innovator award program indicate that highly innovative com

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How Amplitude Used Session Replay to Improve Our Self-Serve Checkout Experience

Amplitude

Learn how Amplitude used Session Replay to identify friction and improve our new self-serve checkout customer experience.

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Ready Player One: Is Your Startup Prepared for the VR Future?

TurnKey Labs

Have you already seen people wearing Apple Vision Pro on the streets? Apple knows how to create hype better than everyone else, and in 2024, their focus landed on the topic of virtual reality.

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Listening to Fitness Gurus is Making You Fat

Nir Eyal

You could feel the excitement buzzing through the WhatsApp channel. An A-list fitness guru reportedly spending millions of dollars yearly to reverse aging was in town to hold an in-person workout. Without hesitating, I signed up. I was interested in seeing Mr. Guru in action and eager to be inspired by his approach. The post Listening to Fitness Gurus is Making You Fat appeared first on Nir and Far.

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Product Management Performance Reimagined: Embracing Collaboration Over Credit

People-First Product Leadership

Providing and receiving feedback is ideally a continual activity, best done with context as close to the moment as possible. Some HR tools and organizations are pivoting in this direction, encouraging individuals to provide comments throughout the year. Putting aside variations in timing and frequency, at the core of the performance cycle is company culture, which informs what characteristics are rated most highly.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Why User Experience Insights Are Crucial in Product Development 

ProductBoard

What are user insights, and why are they important in product development? In today’s fiercely competitive market, understanding and catering to user needs isn’t just an advantage – it’s a necessity. User experience insights represent essential information and feedback gathered from interactions with your product, illuminating user preferences, behaviors, pain points, and expectations.