bpma ProductHub

MARCH 13, 2017

by C Emera Trujillo. Design sprints are all the rage these days and with good reason. As a flexible design framework, the design sprint can yield creative solutions that stakeholders & customers want. Recently, Boston Women in Product organized a design sprint workshop run by the amazing team at Fresh Tilled Soil and hosted by ZipCar. Evan Ryan , chief product officer at Fresh Tilled Soil and seasoned entrepreneur with over a decade of experience bringing products from concept to market,

User Testing 170

User Testing Research Software Feedback Software Workshop 170

Lead on Purpose

MARCH 13, 2017

Guest post by Annabelle Smyth Many companies still hold tight to the old way of doing things. They put you in high-pressure situations and hope that you get all your work done out of fear.

Positioning 150

Positioning 150

Mind the Product

MARCH 13, 2017

In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Throughout my experience as a product leader, I’ve spent much of my time and effort optimizing how to align deliverables with business objectives, and I’ve tried to share that in this talk.

Customer Experience 110

Customer Experience User Testing Vision Marketing 110

The Accidental Product Manager

MARCH 13, 2017

There’s a battle that getting ready to start in the market for mattresses Image Credit: Charles Wagner aka ChumpChange. Just exactly how much time do you spend every day thinking about that mattress that you sleep on. Scientists say that we’ll spend roughly 1/3 of our lives sleeping, so you’d think that the mattress that we sleep on would be a very big deal.

Product Management 69

Product Management Product Manager Technical Review Management 69

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Data Visualization

DISQO

MARCH 13, 2017

Whether your company’s innovations are 72 hours or 72 years old, relentless customer discovery remains a critical priority. Even if the product itself hasn’t changed in decades (think cinder blocks or lumber), lots going on beyond the product itself delivers dramatic P&L impact. What’s to discover once the new product is shipping? As noticed on January 20, almost any big event can impact even the most loyal consumers.

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Whether your company’s innovations are 72 hours or 72 years old, relentless customer discovery remains a critical priority. Even if the product itself hasn’t changed in decades (think cinder blocks or lumber), lots going on beyond the product itself delivers dramatic P&L impact. What’s to discover once the new product is shipping? As noticed on January 20, almost any big event can impact even the most loyal consumers.

Product Research 40

Product Research User Testing Testing Data Visualization 40

UserTesting

MARCH 13, 2017

Getting insights from your videos just got easier. Companies are realizing the power of continuous user testing to make more informed decisions. And more tests means more insightful feedback to review. As part of UserTesting’s ongoing commitment to making the … The post New UserTesting feature: Transcripts appeared first on UserTesting Blog.

User Testing 20

User Testing Customer Feedback Product Research Testing 20

DISQO

MARCH 13, 2017

Whether your company’s innovations are 72 hours or 72 years old, relentless customer discovery remains a critical priority. Even if the product itself hasn’t changed in decades (think cinder blocks or lumber), lots going on beyond the product itself delivers dramatic P&L impact. What’s to discover once the new product is shipping? As noticed on January 20, almost any big event can impact even the most loyal consumers.

Product Research 40

Product Research User Testing Testing Data Visualization 40

Alty

MARCH 13, 2017

Snapchat success is a classic Silicon Valley tale. A guy gets a seemingly silly idea, starts developing it in college and later in his living room. Gets lucky, raises some funds and a few years later refuses to sell his company to Facebook and Google for a huge pile of money. He goes to IPO instead and lives happily ever after I guess. While you won’t be able to walk the exactly same walk….you can build a product as successful as Snapchat.

Development 65

Development User Testing Customer Experience Customer Feedback 65

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

User Testing