Mind the Product

JULY 19, 2019

My product management career has been shaped by my experiences in developing personalised products. In this talk for #MTPEngage Hamburg, I walk through my experiences, failures, and learnings, and share what personalisation in product has taught me so far. Content-based Recommendations Versus Demographics. Personalisation only takes you so far on an ad-driven platform.

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User Testing Feedback Software Research Software Data Visualization 89

Melissa Perri

JULY 19, 2019

46.8% of product decision makers cite lack of quality data as the main challenge they make when making decisions and only 21.9% always or almost always use data to back decisions. Source: How Decisions Are Made by Alpha Everybody in Product has subscribed to the importance of data as a driver of high quality decision-making by now. But tragically few are able to do it. ??

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Product Strategy Strategy Webinar Data Visualization 187

AB Tasty

JULY 19, 2019

Delivering marketing emails that convert is no easy task. Our guide will walk you through some basic principles to get you on track. This article was originally posted on AB Tasty as The Definitive Guide to Writing High Converting Emails.

Definition 89

Definition Article Marketing 89

Modus Create

JULY 19, 2019

Methods and approaches to digital transformation are becoming solidified, and a couple of studies 1 2 released in 2019 highlight the motions that have taken place and show emerging patterns for digital transformation in large organizations. We’ve put together the main takeaways from these overlapping studies, both of which focused on digital transformation and innovation initiatives and processes in larger companies.

Reporting Tools 79

Reporting Tools Data Visualization Research Software Analytic Tools 79

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Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

Data Visualization

UserInterviews

JULY 19, 2019

Before you send out your next survey, think about what you really want to learn.

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Gainsight

JULY 19, 2019

Chances are you’ve heard the saying, “‘Everyone wants change, just not for them.”. If we’re being honest, we can all agree that the one constant in life is change—yet managing change can be difficult. Will the new thing be better than the old thing? What will I have to relearn or rethink with the new thing? Even if all the parties involved know that the change is overwhelmingly for the better, it can still be tough to manage the process.

Analytic Tools 40

Analytic Tools Feedback Software Data Visualization Customer Experience 40

UserInterviews

JULY 19, 2019

Before you send out your next survey, think about what you really want to learn.

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UserTesting

JULY 19, 2019

Whether you prefer old-school analog or have fully embraced artificial intelligence (AI) there’s no question that it’s becoming more and more embedded in our daily lives. From smart thermostats to virtual office assistants, AI is quickly finding its way into … The post Weekly roundup: all about artificial intelligence appeared first on UserTesting Blog.

Artificial Inteligence 27

Artificial Inteligence Blog Product Research Marketing 27

Gainsight

JULY 19, 2019

Companies are constantly releasing new products and features. But making end users aware of these new options is a big challenge for marketing, sales, and customer success teams. For those of us in B2B SaaS, we often interact with solution admins, internal champions, or decision-makers, not our end users. To reach end users, we rely on emails, press releases, and events.

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Analytic Tools Messaging Customer Experience Data Visualization 53

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

User Testing