Userpilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? Geographic Segmentation : Divides the market by location, useful for regional customization and addressing cultural differences.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization User Testing 79

Gainsight

SEPTEMBER 26, 2023

According to the 2023 Gartner® Market Guide for Customer Success Management Platforms , “To scale CSM practices across different customer segments and product types, the platform must be able to support tech-touch or low-touch models driven through data-driven automation. What’s Digital Customer Education? Let’s dive in.

Education 52

Education Customer Experience Customer Feedback Reporting Tools 52

The Product Coalition

MAY 2, 2023

When it comes to marketing, sometimes the answer is as simple as child’s play. Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. Remember, teachers are pros at spotting misinformation, so make sure your message is honest and well-researched.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

UX Studio

JUNE 15, 2022

No doubt that the pandemic has taught teachers a lot about what digital education could be. Moving forward, this can be the basis for further revolutionizing the future of education. This article addresses the improvements in digital education by utilizing the tools of ux research and ux design. UX research in education.

Education 74

Education Research Software Feedback Software User Testing 74

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 87

Feedback Software Analytic Tools Research Software User Testing 87

Userpilot

MAY 2, 2024

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Effective customer retention marketing tactics include: Build customer trust from the beginning with a professional website, case studies, testimonials, and transparent pricing. Let’s get to it.

Data Visualization 83

Data Visualization User Testing Customer Feedback Analytic Tools 83

Userpilot

FEBRUARY 3, 2023

The customer onboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In this article, we explore how to continuously educate and unlock value for your users throughout the customer lifecycle. Effective strategies for primary onboarding: Greet users with welcome messages.

Onboarding KPIs 92

Onboarding KPIs Customer Experience User Testing Customer Feedback 92

Revulytics

MAY 4, 2018

It’s quick and easy to set up ReachOut messages to launch in your application – even without any technical expertise. In this short video, you’ll learn two, step-by-step examples of how to: Create a message that will reach all new users. Highlight your most valuable features for users who haven’t yet discovered them yet.

Messaging 48

Messaging Education Analytic Tools Marketing 48

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 86

Analytic Tools Feedback Software Onboarding KPIs Marketing 86

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. As well as the marketing channels you’re going to use and the potential tactics you can use to move prospects forward.

B2B 94

B2B Analytic Tools Feedback Software Data Visualization 94

Userpilot

JANUARY 23, 2023

A successful customer retention strategy starts with effective communication – the right message to the right audience at the right time. Marketing segmentation comes in handy here. In this article, we cover: How is marketing segmentation used in customer retention? How does market segmentation help customer retention?

Customer Experience 89

Customer Experience User Testing Feedback Software Customer Feedback 89

Userpilot

MARCH 9, 2022

Product communication through in-app messaging is crucial, as it can influence user behavior or promote a new feature. Here are some examples of in-app messaging that will help you make the most of personalized messages and help users feel like you care about their job-to-be-done or JTBD. What is in-app messaging?

Feedback Software 82

Feedback Software Messaging Customer Feedback Customer Experience 82

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 94

B2B User Testing Research Software Analytic Tools 94

Userpilot

NOVEMBER 16, 2021

Here at Userpilot , we’re seeing more and more SaaS companies using in-product messaging as a way to communicate quickly and efficiently with their customers. In-product messaging displays to your customer inside your product while they are using it. A definition of In-Product Messaging. Not really, no. Not really, no.

Feedback Software 86

Feedback Software Messaging Onboarding KPIs Customer Communications 86

The Product Coalition

SEPTEMBER 23, 2021

Video Marketing Is The Future?—?Is Video marketing is intended to create and provide quality content tailored to your audience. So, it may be safe to state that video marketing is certainly the future. However, it takes a lot more than an excellent video editor to excel at the rapidly evolving marketing space.

Marketing 156

Marketing Customer Experience Advertising Branding 156

Userpilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

Analytic Tools 92

Analytic Tools Feedback Software Data Visualization User Testing 92

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 85

Feedback Software Analytic Tools Research Software Software Review 85

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 81

Product Marketing Onboarding KPIs User Testing Marketing 81

The Product Coalition

FEBRUARY 26, 2021

As a direct result, the global economic recession, cultural social distancing, and remote education and employment ensued. Marketing and Advertising The first budget expense cut was marketing and advertising. But should a business’s marketing campaign cease in response to the COVID-19 pandemic? The answer is ‘No’.

User Testing 105

User Testing Marketing Research Software Entertainment 105

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 84

Feedback Software Analytic Tools Research Software Customer Experience 84

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Feedback Software 87

Feedback Software Analytic Tools Data Visualization Customer Feedback 87

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 140

User Testing Product Research Product Marketing Customer Experience 140

Userpilot

SEPTEMBER 21, 2022

There are numerous knowledge base tools in the market. 10 Best knowledge base software to educate your customers in 2022. It is described as the “best solution on the market if you are looking to interact with your customers only via email.” Let’s dive in. Userpilot – Best SaaS Knowledge Base Software. stars on G2.

Analytic Tools 85

Analytic Tools Feedback Software Reporting Tools Data Visualization 85

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. Perform A/B testing to see which subject lines and messaging improves metrics.

Data Visualization 80

Data Visualization Analytic Tools Customer Experience User Testing 80

Revulytics

JULY 12, 2019

For software companies, the influence of words lies in the content created to educate customers on how to make the most of their products. With detailed usage data in hand, your marketing team has precise points to address in educational content. See Usage Patterns Through Clear and Discernible Data Insights.

Analytic Tools 73

Analytic Tools Data Visualization Reporting Tools Education 73

Revulytics

JUNE 27, 2017

You’re sitting in a meeting with leaders from marketing, sales, and a bunch of other important people, listening to the CMO detail the latest marketing trends within your product space. Contextually relevant messages delivered at the right time. A broad question like “how do users like a new feature we released?”

Analytic Tools 70

Analytic Tools Feedback Software Data Visualization Messaging 70

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 89

Feedback Software Analytic Tools B2B Embedded Analytics 89

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 85

Product Marketing Feedback Software User Testing Marketing 85

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Gainsight

JULY 11, 2023

By Steve Cornwell, July 11, 2023 This morning, we announced that Gainsight acquired Northpass in the most exciting moment in my 20 years of company building and the most defining moment in the history of Digital Customer Education. No platform existed for B2B companies looking to make educational content available to customers.

Education 40

Education Vision Customer Experience Differentiation 40

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? How did they successfully communicate value?

Feedback Software 85

Feedback Software Research Software Product Research User Testing 85

Innovatemap

JULY 21, 2021

With an innovative new tool and a market in need of innovation, Josh was ready to make his product stand out — so he came to Innovatemap. However, Josh wanted to take it to market and open it up for other universities and students, but he needed help making his product memorable and marketable.

Research Software 52

Research Software Education Data Visualization User Testing 52

Intercom, Inc.

JULY 1, 2020

With the right approach and proactive support tools – think Outbound Messages , Product Tours , and Mobile Carousels – you can provide every customer with the fast, personal help they need at the exact moment they need it. At Intercom, our Support Ops and Product Education teams work hand-in-hand to deliver proactive support to our customers.

User Friction 239

User Friction Outbound Customer Experience Onboarding KPIs 239

Intercom, Inc.

JUNE 4, 2019

Sales and marketing teams are one of the most valuable sources of inputs into the roadmap. They are on the front line and have a strong, raw insight into customers, market trends and product. ” The value of sales and marketing input into your roadmap. Your market. Your product.

Roadmap 187

Roadmap Data Visualization Marketing User Testing 187

Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Demographic segmentation divides the market based on statistical characteristics of the population such as age or gender. What is a segmentation survey?

Analytic Tools 80

Analytic Tools Research Software Feedback Software Product Research 80

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing? Let’s get started!

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52