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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

Userpilot

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. What are the typical roles and responsibilities of product managers and product marketing managers?

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24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Effective customer retention marketing tactics include: Build customer trust from the beginning with a professional website, case studies, testimonials, and transparent pricing. Let’s get to it.

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How to Improve Customer Retention: 20 Actionable Strategies

Userpilot

Leverage targeted in-app messaging to announce new features, drive upgrades, and overcome user friction. Offer educational resources like guides and webinars to help users maximize product value. Create a customer retention analytics dashboard to measure success across key metrics.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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How to Create a Customer Advocacy Strategy for SaaS Companies

Userpilot

Having identified your prospective advocates, prompt them to action, like leaving a review, with targeted in-app messages. Word-of-mouth marketing is more cost-effective than other channels. Marketers agree that it’s also the most efficient channel. Features & Events Dashboard in Userpilot.

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10 Best SaaS Knowledge Base Tools To Educate Customers About Your Product Effortlessly

Userpilot

There are numerous knowledge base tools in the market. 10 Best knowledge base software to educate your customers in 2022. Analytics Dashboard: A powerful analytics dashboard shows you how users interacted with your resource center, as well as the click rate, unique opens, and total clicks of your modules. Let’s dive in.

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The “How To Market Software Products” Playbook – 14 Product Marketing Strategies For SaaS

Userpilot

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.