B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. You work closely with engineering team, define and document the requirements, attend the scrum. You work with Marketing to define the customer profile, you work with business development to do sales training and enablement.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Intercom, Inc.

JANUARY 16, 2019

If you want to build a revenue engine that will fuel long-term growth, you need to build and scale your sales org with intention. question becomes even more pressing given the trend toward “bottom-up” product adoption – i.e., offering a given product for free or without a formal top-down sales motion, as is common with SaaS.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies.

B2B 100

B2B Sales Training Product Management Product Manager 100

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. The first stage is building an organic growth engine.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

The Product Coalition

FEBRUARY 26, 2022

Frameworks can’t save you I believe one technique we’ve evolved to escape this tyranny of distractions and a lack of autonomy was to add credibility to the product management role through self-improvement, with a big focus on strategy and management concepts. Then, you can just get on with things.

User Testing 169

User Testing Weak Development Team Customer Experience Customer Feedback 169

Userpilot

SEPTEMBER 18, 2021

This will often include the sales and marketing department, the engineering department, the product development team, product management, press and PR, and senior executives. #3 It also shows if you understand that a product marketing strategy doesn't end once the product is launched – it's an ongoing process.

Onboarding KPIs 94

Onboarding KPIs Analytic Tools Research Software Product Marketing 94

Pragmatic Marketing

OCTOBER 11, 2019

So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So recently, we've got a few people who look after that full time who are closer to the sales team people who sort of came up through the ranks of the sales team. And that's smart.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So recently, we've got a few people who look after that full time who are closer to the sales team people who sort of came up through the ranks of the sales team. And that's smart.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

SEPTEMBER 18, 2021

This will often include the sales and marketing department, the engineering department, the product development team, product management, press and PR, and senior executives. #3 It also shows if you understand that a product marketing strategy doesn't end once the product is launched – it's an ongoing process.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

This will often include the sales and marketing department, the engineering department, the product development team, product management, press and PR, and senior executives. #3 It also shows if you understand that a product marketing strategy doesn't end once the product is launched – it's an ongoing process.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

This will often include the sales and marketing department, the engineering department, the product development team, product management, press and PR, and senior executives. #3 It also shows if you understand that a product marketing strategy doesn't end once the product is launched – it's an ongoing process.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Intercom, Inc.

JULY 5, 2018

Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. Do you have the right product?

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. Do you have the right product?

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163