Userpilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. That, in turn, helps optimize your marketing strategies and budget allocation.

Analytic Tools 87

Analytic Tools Data Visualization Feedback Software Reporting Tools 87

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Mind the Product

OCTOBER 6, 2020

Product management is a field that continues to evolve from the early days of desktop software to where we are currently. Many companies like Pragmatic, 280 Group offer product management training and even certification. The post The Top Five Hidden Challenges of Enterprise Product Management appeared first on Mind the Product.

Enterprise 122

Enterprise Certifications Product Management Product Manager 122

The Product Coalition

JANUARY 20, 2020

It’s never easy to create enterprise-grade products. They are inherently expensive. You need them to meet exacting standards, and you also… Continue reading on ProductCoalition.com ».

Enterprise 148

Enterprise Product Marketing Marketing Startups 148

ProductPlan

NOVEMBER 16, 2022

What is enterprise feedback management? Enterprise feedback management (EFM) describes the processes and software used to collect and manage customer feedback at an enterprise-level organization. Specifically for product management, EFM can be used to inform the product roadmap.

Feedback Software 52

Feedback Software Customer Feedback Enterprise Data Visualization 52

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 113

Enterprise User Testing Feedback Software Technical Advisors 113

Userpilot

OCTOBER 27, 2023

PLG for enterprise? We look at how you can combine the two seemingly incompatible worlds and examine examples of companies that have managed to achieve this. As enterprise products tend to be complex, their value may be difficult to experience through free trials or freemium. What is product-led growth for enterprise customers?

Feedback Software 93

Feedback Software Embedded Analytics Analytic Tools Enterprise 93

Spice Catalyst

FEBRUARY 20, 2024

In the article for small business, author Gwen Payne includes product management and product marketing. These updates encompass a range of strategies that can significantly benefit small enterprises in their online endeavors. This article delves into pivotal aspects…

Product Marketing 78

Product Marketing Marketing Product Management Product Manager 78

The Product Coalition

AUGUST 4, 2021

Enterprise Mobility in recent years has gained massive attention among big enterprises for security reasons and productivity. In the past, the term seems to be like some kind of fantasy, but right now the revolution has overwhelmed the enterprises leading to safe, secure and ease of access to data. Have a look at them.

Reporting Tools 151

Reporting Tools Analytic Tools Enterprise Data Visualization 151

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Research Software 86

The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. So, how can CRM marketing help you achieve this elusive power of prediction? So, how can CRM marketing help you achieve this elusive power of prediction? But how does your CRM marketing play a role in this predictive magic?

Data Visualization 115

Data Visualization Analytic Tools Marketing Customer Experience 115

Mind the Product

SEPTEMBER 6, 2018

Over the years I’ve worked alongside a number of enterprise product managers in many companies. I’m a product manager at Adobe, a company with a long product management tradition and which has produced some of the best products in the history of software. The Foundation: Immediate Access to a Diverse set of Customers.

Enterprise 141

Enterprise Customer Feedback Customer Experience Reporting Tools 141

Intercom, Inc.

OCTOBER 8, 2020

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Crowning the customer. Shortening the sales cycle.

Software Review 205

Software Review Enterprise Technical Review User Testing 205

Userpilot

MAY 22, 2024

You can access this information through the right customer lifecycle management software. However, it’s not easy to pick a tool among the many suitable options in the market. To help you, we’ve listed the 10 best customer lifecycle management platforms in the market, including key features, user reviews, and pricing.

Analytic Tools 100

Analytic Tools Research Software Feedback Software Reporting Tools 100

DevelopmentCorporate

MAY 9, 2024

In the realm of venture capital, it's pivotal for startups, particularly those led by enterprise software product managers, to be transaction-ready to attract seed and Series A investments effectively. This readiness involves a meticulous preparation focusing on product robustness, market validation, and sound financial planning.

Enterprise 59

Enterprise Product Management Product Manager Startups 59

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Data Visualization 92

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 92

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do. Here’s my gross simplification.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Product Management University

JANUARY 2, 2024

If you ask 10 different product managers to describe strategic product management, you’ll probably get at least 10 answers, maybe more. What is Strategic Product Management? In a nutshell, strategic product management is about the impact and value your products deliver. What Makes Portfolio Management More Strategic?

Product Management 147

Product Management Product Manager Product Research Management 147

Mixpanel

MAY 2, 2023

But here’s a little secret: More than half of our users today are actually on marketing teams. Product and marketing teams have to collaborate very closely to drive growth, especially when the goal is product-led growth (PLG). Traditional marketing analytics tools were built for just the web, but marketing channels have evolved.

Data Visualization 119

Data Visualization Analytic Tools Embedded Analytics Marketing 119

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult.

Enterprise 125

Enterprise Customer Feedback Data Visualization User Testing 125

Intercom, Inc.

JULY 18, 2022

Des shares insights from the full range of his career – the chat is packed full of anecdotes and lessons about the origins of Intercom, the most enduring startup myths, his approach to angel investing, the challenge of SaaS product marketing, and much more. ” The Makings of Great Product Marketing. ” Moving to Enterprise.

Enterprise 118

Enterprise Startups Strategy Data Visualization 118

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. This approach not only enhances the usability of the product but also aligns its development with the real-world requirements of its users, making it more likely to succeed in the market.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Companies in the foreign exchange markets make a lot of money. Most of us have seen Pirate Metrics , Qualified Marketing Traffic, or Net Promoter Score.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Alchemer Mobile

JANUARY 4, 2023

January 4, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – announced today the acquisition of Apptentive, the industry leader in mobile feedback technology. Alchemer’s broader experience management platform allows those same respondents to provide deeper feedback. LOUISVILLE, Colo.

Feedback Software 130

Feedback Software Research Software User Testing Customer Feedback 130

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Mind the Product

APRIL 9, 2018

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. In my case, at Zalando , these are systems for fashion buying, supply chain management, inventory management and procure-to-pay processes (e.g.

Reporting Tools 105

Reporting Tools Systems Review Enterprise Technical Review 105

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Analytic Tools 96

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 96

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. What’s Enterprise? Another fuzzy line divides SMB (small/medium businesses) from enterprises.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? I will get the market size across all 3 sizing metrics.

Data Visualization 180

Data Visualization User Testing Research Software Marketing 180

Mixpanel

MAY 15, 2024

Recently, we interviewed leaders from some notable data-informed companies in the scale-up and enterprise spaces to learn about how they run their operations and teams. For example, say your product manager is tracking the adoption of a feature on a dashboard and spots a sudden spike, which they flag to the wider team.

Data Visualization 52

Data Visualization Analytic Tools Enterprise User Testing 52

Business of Software Conference

SEPTEMBER 1, 2022

Breaking Into Enterprise Customers at Shopify. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Can we test the market without committing to build a significant new product? What did Shopify do to make it work? Positioning.

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

Userpilot

MAY 7, 2024

Using no-code tools for product managers allows you to build, iterate, and deploy software products without any coding knowledge. But what is the best tech stack for product management? Let’s review the top five no-code tools tailored for product teams, including their key features and usage in product management.

Analytic Tools 89

Analytic Tools Data Visualization Feedback Software Software Review 89

Gocious Blog

JUNE 15, 2023

Manufacturers can no longer spend years developing prototypes before testing them on the market—that method is no longer viable in terms of finances and time. The rise in global demand for products, along with the sophistication of software embedded within the hardware, means that the product world is starting to shift.

Enterprise 73

Enterprise Agile Finance Product Research 73

Product Management Unpacked

SEPTEMBER 29, 2021

Why Choose Carnegie Mellon for Product Management? It is the first and only university in the United States to offer a Master of Science program in Product Management that draws from curricula of two leading schools. Why the MS in Product Management degree? The problem is there are not enough trained product managers.

Product Management 217

Product Management Product Manager Product Research Healthcare 217