Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? healthcare).

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Mind the Product

SEPTEMBER 6, 2018

Over the years I’ve worked alongside a number of enterprise product managers in many companies. I’m a product manager at Adobe, a company with a long product management tradition and which has produced some of the best products in the history of software. How one customer differs from another.

Enterprise 141

Enterprise Customer Feedback Customer Experience Reporting Tools 141

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”.

Enterprise 113

Enterprise User Testing Feedback Software Technical Advisors 113

DevelopmentCorporate

MAY 9, 2024

In the realm of venture capital, it's pivotal for startups, particularly those led by enterprise software product managers, to be transaction-ready to attract seed and Series A investments effectively. Moreover, integrating advanced technologies such as AI can enhance the product's appeal to investors.

Enterprise 59

Enterprise Product Management Product Manager Startups 59

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult.

Enterprise 125

Enterprise Customer Feedback Data Visualization User Testing 125

Product Management University

JANUARY 2, 2024

If you ask 10 different product managers to describe strategic product management, you’ll probably get at least 10 answers, maybe more. What is Strategic Product Management? In a nutshell, strategic product management is about the impact and value your products deliver.

Product Management 147

Product Management Product Manager Product Research Management 147

Userpilot

MAY 7, 2024

Using no-code tools for product managers allows you to build, iterate, and deploy software products without any coding knowledge. But what is the best tech stack for product management? Let’s review the top five no-code tools tailored for product teams, including their key features and usage in product management.

Analytic Tools 89

Analytic Tools Data Visualization Feedback Software Software Review 89

Melissa Perri

JANUARY 4, 2020

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Mind the Product

APRIL 9, 2018

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. In my case, at Zalando , these are systems for fashion buying, supply chain management, inventory management and procure-to-pay processes (e.g.

Reporting Tools 105

Reporting Tools Systems Review Enterprise Technical Review 105

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using the interface. The challenge?

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

The Product Manager Coach Blog

MAY 7, 2024

Navigating the world of product management can be overwhelming, especially when trying to understand the different roles and responsibilities. Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. What is a Staff Product Manager?

Product Management 52

Product Management Product Manager Data Visualization B2C 52

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Data Visualization 92

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 92

Product Management Unpacked

SEPTEMBER 29, 2021

It also allows me to connect CMU and its world-class graduate degree programs and students who are interested in and excited about product to industry through internships, capstone projects and employment opportunities. Why Choose Carnegie Mellon for Product Management? Why the MS in Product Management degree?

Product Management 217

Product Management Product Manager Product Research Healthcare 217

ProductPlan

NOVEMBER 16, 2022

What is enterprise feedback management? Enterprise feedback management (EFM) describes the processes and software used to collect and manage customer feedback at an enterprise-level organization. Specifically for product management, EFM can be used to inform the product roadmap.

Feedback Software 52

Feedback Software Customer Feedback Enterprise Data Visualization 52

Gocious Blog

JUNE 15, 2023

The rise in global demand for products, along with the sophistication of software embedded within the hardware, means that the product world is starting to shift. Manufacturers can no longer spend years developing prototypes before testing them on the market—that method is no longer viable in terms of finances and time.

Enterprise 73

Enterprise Agile Finance Product Research 73

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Mixpanel

MAY 2, 2023

But here’s a little secret: More than half of our users today are actually on marketing teams. Product and marketing teams have to collaborate very closely to drive growth, especially when the goal is product-led growth (PLG). There are two reasons why. That makes it important to use the same analytics tool.

Data Visualization 119

Data Visualization Analytic Tools Embedded Analytics Marketing 119

Alchemer Mobile

JANUARY 28, 2020

With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020 , product-focused roles are changing drastically. Executive teams recognize the critical role product and road mapping can play in the overall customer experience. The role of product manager is changing.

Product Management 191

Product Management Product Manager Reporting Tools Technical Review 191

Userpilot

SEPTEMBER 14, 2023

What are the different types of product managers? We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. The types of product managers differ in focus and required skills.

Research Software 89

Research Software Analytic Tools Feedback Software Product Research 89

Product Management University

MAY 24, 2021

Your product management maturity model isn’t so much about what your team can do. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. Tier 1: User Value.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

The Product Coalition

JANUARY 27, 2024

In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. Sales and marketing efforts as the primary drivers for customer acquisition and revenue.

Feedback Software 128

Feedback Software Analytic Tools Onboarding KPIs B2B 128

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. This means a change in approach for product managers operating in startup and corporate environments. Here are two of my most notable product take-aways and one piece of advice for survival.

Enterprise 92

Enterprise Startups Customer Experience Product Management 92

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Analytic Tools 96

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 96

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? I will get the market size across all 3 sizing metrics.

Data Visualization 180

Data Visualization User Testing Research Software Marketing 180

Mixpanel

MAY 15, 2024

Even though we’re looking at dashboards and numbers plenty, live conversations with product and data leaders provide valuable insights and feedback as we evolve and improve Mixpanel’s analytics platform. This data can then be used to analyze marketing budget performance and also forecast more accurately.

Data Visualization 52

Data Visualization Analytic Tools Enterprise User Testing 52

Userpilot

JANUARY 31, 2024

Do you sit at night wondering how your users interact with your product? You can get the answers you need simply from product management analytics tools. To help you know which tool to use, this article will cover the ten best product analytics tools. Why are product analytics tools important? Do they like it?

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Reporting Tools 91

Amplitude

NOVEMBER 12, 2019

After understanding specific user personas who might actually need the technology (which frankly, could be very clunky when worn frequently), Google Glass then pivoted towards selling to enterprise customers. Two metrics that I’ve found useful for the Top of Funnel include: Conversion percentage from B2B demand generation marketing.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Intercom, Inc.

SEPTEMBER 28, 2021

As Intercom grows, we’re moving into new markets and serving new customers. For product managers, this means evolving to build for upmarket companies while ensuring Intercom’s long-standing customers remain at the center of what we do. In recent years we have increasingly focused on upmarket, enterprise-scale customers.

Feedback Software 249

Feedback Software Product Management Product Manager User Testing 249

DevelopmentCorporate

MARCH 29, 2022

Separating the noise from signals in regard to competitors is a challenge product managers face every day. A market map of competitor revenues, headcount, VC funding, and enterprise value can help bring a fact-based perspective to those discussions. A market map can be built quickly using a multitude of free resources.

Marketing 52

Marketing Product Management Product Manager Enterprise 52

Product Innovation Educators

APRIL 15, 2024

Summary of some concepts discussed for product managers [2:41] What advice have you received that helped you think about how to have more successful influence in the organization? Big Bets typically happen at the enterprise level but can happen at the team or product level. They’re now the market leader.

User Testing 114

User Testing Product Management Product Manager Product Research 114

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Better Products.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

ProductPlan

MAY 10, 2022

Large organizations respond to this need through enterprise digital transformations. Here’s a look at enterprise digital transformations and how to make them successful given the added complexity of large businesses. How Digital Transformation is Different at Enterprise Organizations. Shift to a product-led mindset.

Enterprise 52

Enterprise Analytic Tools Research Software Feedback Software 52