article thumbnail

Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

article thumbnail

8 steps to craft a winning sales strategy, according to industry leaders

Intercom, Inc.

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming.

Outbound 177
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

article thumbnail

Starter KPIs for B2B/Enterprise

Mironov Consulting

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies. Enterprise sales cycles are 6-18 months, with dozens of touches and contributions from every department.

B2B 118
article thumbnail

The ultimate customer support tech stack for 2022

Intercom, Inc.

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Is your tech stack ready?

article thumbnail

The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Usersnap

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

article thumbnail

Data-driven sales: 18 sales KPIs and metrics to grow your revenue faster

Intercom, Inc.

There are many parts to a high-performing sales organization – the right people, processes and strategy, to start. As you can see in the chart above, we segment inbound leads by business type – small business, mid-market and enterprise – to ensure we’re delivering the right number of leads to each of our teams.