Product Talk

DECEMBER 6, 2023

How do you test to make sure your opportunity is not a solution in disguise? Below the solution space are assumption tests. Break your solutions down into their underlying assumptions and prioritize which assumptions to test first. Test the riskiest assumptions from each of your three ideas. How do you find opportunities?

Data Visualization 275

Data Visualization Product Research Analytic Tools Research Software 275

Userpilot

NOVEMBER 27, 2023

To implement a PLG strategy, though, you’ll need to first identify the right framework for your organization. It involves improving the product or positioning it better to get more people to use and buy it. On the other hand, the PLG flywheel is a framework for driving SaaS growth through the product experience.

Onboarding KPIs 105

Onboarding KPIs Data Visualization Customer Experience Product Research 105

Product Talk

DECEMBER 7, 2022

In my continuous discovery framework, I argue teams need to discover opportunities and solutions. For the purposes of this article, the following activities are not customer interviews: Usability tests or prototype tests or any other customer conversation about potential solutions. It’s all about how you position the ask.

User Testing 196

User Testing Reporting Tools Customer Experience Research Software 196

The Product Coalition

FEBRUARY 6, 2020

A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Userpilot

MARCH 15, 2021

In this article, we’ve compiled all the best tools you need to boost customer engagement and categorized them according to the user behavior metrics outlined in the AARRR framework. They’re looking to be entertained.” It offers powerful segmentation and targeting features, A/B testing, and performance analytics.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 97

The Product Coalition

JUNE 11, 2019

Let’s learn more about retention and a few tried and tested methods to improve your app’s retention rate. For instance, when a popular entertainment app started its journey, the team assumed that its user persona was college students from cities. Both negative and positive feedback are your best bets to help you make your app better.

Feedback Software 74

Feedback Software Analytic Tools User Testing Customer Experience 74

Business of Software Conference

JUNE 29, 2020

If you just pick what category your product fits in – is the cash cow or – we have these really simple frameworks you just apply the rules, you’ll solve the problem. And we’re losing a lot of the learning because every solution we entertain is going to help us better understand the problem.

User Testing 59

User Testing Feedback Software Research Software Product Research 59

Product Talk

AUGUST 10, 2016

It’s easy for teams to work along both dimensions of product discovery—working to understand their customer’s context and iteratively testing their ideas—but that doesn’t mean they know how to connect the two sets of activities. This helps us escape the trap of over relying on A/B tests to test the whole solution.

Research Software 238

Research Software Product Research User Testing Customer Experience 238

The Product Coalition

FEBRUARY 8, 2019

Now, designers coming from the old frameworks found it difficult to confront this reality. In truth, for most of previous century corporations resorted to the standard customer knowledge playbook (surveys, focus groups, and testing) without deviating much from their operating principles. But its position is much wider than that.

Analytic Tools 60

Analytic Tools User Testing Research Software Product Research 60

Userpilot

FEBRUARY 14, 2021

The tooltip you see above urges the user to improve their results by using A/B testing (an advanced feature of Userpilot). Why not use this time to actually defuse the frustration of waiting and show your user something useful, interesting, or entertaining? Use splash pages to build a relationship.

Feedback Software 98

Feedback Software Research Software Customer Experience User Testing 98

DISQO

DECEMBER 22, 2017

Thanks in part to frameworks like design thinking, the organization has achieved remarkable results: 8 in 10 couples today plan their wedding on The Knot. The New York-based company invests heavily in educating its product teams on design thinking, enabling them to apply the framework to a range of challenges and opportunities.

Product Research 40

Product Research User Testing Customer Feedback Data Visualization 40

DISQO

DECEMBER 22, 2017

Thanks in part to frameworks like design thinking, the organization has achieved remarkable results: 8 in 10 couples today plan their wedding on The Knot. The New York-based company invests heavily in educating its product teams on design thinking, enabling them to apply the framework to a range of challenges and opportunities.

Product Research 40

Product Research User Testing Customer Feedback Data Visualization 40

DISQO

DECEMBER 22, 2017

Thanks in part to frameworks like design thinking, the organization has achieved remarkable results: 8 in 10 couples today plan their wedding on The Knot. The New York-based company invests heavily in educating its product teams on design thinking, enabling them to apply the framework to a range of challenges and opportunities.

User Testing 40

User Testing Product Research Customer Feedback Data Visualization 40

Andrew Chen

NOVEMBER 1, 2018

Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking.

Onboarding KPIs 111

Onboarding KPIs Feedback Software User Testing Data Visualization 111

Business of Software Conference

JULY 13, 2020

Whether the game is taking on investors or the game is A/B testing, you’ve got to think how will this game end. So, let’s talk about A/B testing. A/B testing measuring the results of the test, but not the morality of the means. But who can argue with the objectivity of A/B testing producing measurable results?

Customer Experience 59

Customer Experience User Testing Research Software Feedback Software 59

Business of Software Conference

JANUARY 23, 2020

What are the positive ones and what are the negative ones. Think of your favorite entertainment experience and maybe music and maybe a movie. We’re going to go round the hero’s journey and use superhuman as an example in this framework. There are tests, allies, and enemies. It may be a story.

User Testing 97

User Testing Customer Experience Feedback Software Research Software 97

The Product Coalition

NOVEMBER 17, 2023

NFT Revolution: Non-Fungible Tokens (NFTs) have taken the art and entertainment world by storm. Development Frameworks: Leverage development frameworks like Truffle or Hardhat for streamlined smart contract development. Testing Tools: Use testing tools such as Ganache for testing your smart contracts before deploying them.

Analytic Tools 108

Analytic Tools Feedback Software Data Visualization User Testing 108

Intercom, Inc.

MARCH 19, 2020

As digital first companies (and teams) we are in a really good position to get creative about fostering community online whether with clients, colleagues or family. The other groups that I’ve been really impressed with are entertainers. Practical advice for building community. Build with people, not for them. .

Customer Experience 37

Customer Experience User Testing Customer Feedback Research Software 37

Andrew Chen

MAY 28, 2019

From our research, users seldom feel passionately — either positively or negatively — about the podcast app they’re using. Most podcast producers are creating entertainment-focused, general interest content that appeals to a wide audience, likely because of their monetization model, which is primarily ad-supported.

Analytic Tools 93

Analytic Tools Research Software Feedback Software User Testing 93

Andrew Chen

MAY 28, 2019

From our research, users seldom feel passionately — either positively or negatively — about the podcast app they’re using. Most podcast producers are creating entertainment-focused, general interest content that appeals to a wide audience, likely because of their monetization model, which is primarily ad-supported.

Analytic Tools 40

Analytic Tools Research Software Feedback Software User Testing 40