Ask Teresa: How Can You Test a Customer’s Willingness to Pay?
Product Talk
MAY 3, 2023
Question: How do you test a customer’s willingness to pay for a solution? Tweet This A Good Approach: Ask About the Past So in the framework of good, better, best, what counts as “good”? If I’m going to do a new streaming entertainment service, I can ask you, “What subscriptions do you have today? Let’s dive in.
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