freshtrax
AUGUST 21, 2023
In this article, we will examine the future marketing potential of the entertainment industry from the perspective of fan marketing. In continuation of the first part of this series, this article will be presented in the form of a dialogue between two btrax team members: Ayaka, a marketer, and Mana, a business producer.
Alchemer Mobile
APRIL 11, 2018
What problem are you solving for them, or what kind of entertainment are you providing them? While mobile product metrics are a powerful source of information, the savvy product manager can learn even more by combining these metrics with other sources of market and competitive research.
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BrainMates
NOVEMBER 27, 2022
Many of these are cases where products were developed with little or no understanding of the actual market demand for them. The vast majority of successful products are developed after undertaking a market analysis. A market analysis should answer the following questions: Are there any needs or problems that people are facing?
Nulab
APRIL 27, 2022
The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. Netflix had the chance to create an entirely new market with no competition. Nokia is another example of a company that had to pivot when the market changed. The market is changing.
Userpilot
MAY 13, 2021
A product either needs to entertain, inspire, or inform customers. Product intelligence helps product marketers use data to better understand consumers’ relationships with the products they love using. Without it, they would be at serious risk of losing market share to competitors. Source: CNBC. Loyalty must be earned.
The Product Coalition
MARCH 3, 2019
The steps of Waterfall often include a “discovery phase”, a period of design and scope definition, a cycle of purchasing and inviting bids (in the common case where the firm involved doesn’t have in-house development resources), a build phase, and a go-to-market phase. You can imagine how there might be some issues here.
The Product Coalition
FEBRUARY 6, 2020
After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.
Expert insights. Personalized for you.
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