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When are Customers the Most and Least Happy? A Data Analysis of Customer Sentiment by Season

Alchemer Mobile

Media/Entertainment. However, we don’t necessarily recommend this strategy because ultimately, you want to use the Love Dialog at strategic points to gain insight into the customer experience rather than just superficially boost your metrics. When someone gives feedback (whether negative or positive), it’s critical to follow up.

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How To Select the Right Pricing Model for Product Monetization Opportunities

The Product Coalition

Photo by charlesdeluvio on Unsplash The success of a product, apart from the product itself, often hinges on how a company chooses to leverage its monetization opportunities. Both are entirely valid — as are many of the other more common product monetization strategies. Update pricing options. Update pricing options.

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17 SaaS Customer Success Best Practices to Improve Customer Retention

Userpilot

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. But what strategies work? Sending email sequences post-sign-up to guide customers through the product. Why is customer success important for SaaS?

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The Importance of “Fan Building” for Companies: Successful Examples of Subculture and Entertainment (Part 2)

freshtrax

In this article, we will examine the future marketing potential of the entertainment industry from the perspective of fan marketing. In continuation of the first part of this series, this article will be presented in the form of a dialogue between two btrax team members: Ayaka, a marketer, and Mana, a business producer.

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The Evolution of Netflix

The Product Coalition

Source In the realm of entertainment, few companies have revolutionized the landscape as profoundly as Netflix. From its humble beginnings as a DVD rental service to its current status as a global streaming powerhouse, Netflix’s evolution has been marked by relentless innovation and strategic adaptation to changing market dynamics.

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2021 Engagement Benchmarks for Media Apps

Alchemer Mobile

Media and Entertainment apps played a critical role in helping us get through 2020. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category. Games (mobile games, gaming studios, etc.). What a year for news.

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Time for change? A great pivot strategy can revitalize business

Nulab

The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. Netflix had the chance to create an entirely new market with no competition. What is a pivot strategy? A pivot is a strategy to change the direction of your business. Pivoting sounds scary.