Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Since Dropbox is a freemium product, CAC would be the cost to acquire a paying user on either their pro or their team plan.

Customer Experience 111

Customer Experience User Testing B2C Onboarding KPIs 111

Andrew Chen

SEPTEMBER 4, 2018

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. What’s really happening beneath the surface of exponential growth curves. Why offline products are so compelling for acquiring customers. Hope you enjoy it!

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

Andrew Chen

NOVEMBER 15, 2021

Let me set it up in a few bullets: Many of tech industry’s most valuable products — Slack, Zoom, Instagram, Twitch, YouTube, and others — are at their core products that connect people to each other. These frameworks are targeted at teams building new products, first and foremost.

Books 63

Books Research Software Reporting Tools Technical Review 63

Andrew Chen

NOVEMBER 1, 2021

One of the most frequent questions that founders ask is – I’ve read all about the importance of user growth, so now, how do I hire a Head of Growth? However, it’s rarely easy to hire a Head of Growth. It’s asked often for good reason. “It depends” is the right place to start.

Customer Experience 82

Customer Experience User Testing Technical Review Onboarding KPIs 82

Intercom, Inc.

MAY 10, 2018

All have benefited from the sage advice of growth expert and Andreessen Horowitz general partner Andrew Chen. Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. Adam Risman: Andrew, welcome to Inside Intercom.

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User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Andrew Chen

NOVEMBER 1, 2018

The same skills needed to grow new products can be used both to evaluate new startups to invest in, and once we’ve invested; to help them grow. The same skills needed to grow new products can be used both to evaluate new startups to invest in, and once we’ve invested; to help them grow. My continuing leadership in the field.

Onboarding KPIs 111

Onboarding KPIs Feedback Software User Testing Data Visualization 111

Andrew Chen

JANUARY 9, 2020

In the interim, I’ve stayed pretty active on Twitter, writing tweetstorms that sometimes turn themselves into essays on here. For a quick summary of the essays that did make it onto here, including a couple guest collaborations, here’s an easy set of links: The Passion Economy (guest essay by Li Jin, a16z).

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

Mixpanel

OCTOBER 25, 2021

Imagine your ideal customer discovering your product for the first time. The solution is a self-serve product. So, how does analytics fit into this picture? Granular user segmentation and deep data analysis give you insights you need to build a better self-serve product. They give up.

Data Visualization 59

Data Visualization Analytic Tools Feedback Software User Testing 59

Andrew Chen

JUNE 25, 2019

Hi readers, The growth teams at Uber and Airbnb occasionally met over the years to share best practices, brainstorm ideas, and share observations on the startup world. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Andrew Chen

NOVEMBER 3, 2021

This is the type of spikey, bad viral growth you don’t want! Hello readers, Viral growth — specifically the type baked into product features, in the form of invites, sharing, and collaboration — is a topic I’ve been endlessly fascinated by. Viral growth and retention are inextricably linked.

User Testing 72

User Testing Onboarding KPIs Customer Experience Reference 72

Andrew Chen

MAY 14, 2018

[Hi readers: I wanted to share a podcast interview I did with Adam Risman of Intercom, who interviewed me on a wide array of topics including Dropbox’s viral growth methods, my time at Uber, and future growth strategies. Those working in growth and retention must continually seek “fresh powder.”. Hope you enjoy! -A].

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71

Andrew Chen

JANUARY 9, 2020

In the interim, I’ve stayed pretty active on Twitter, writing tweetstorms that sometimes turn themselves into essays on here. For a quick summary of the essays that did make it onto here, including a couple guest collaborations, here’s an easy set of links: The Passion Economy (guest essay by Li Jin, a16z).

User Testing 52

User Testing Data Visualization Product Marketing Marketing 52

Andrew Chen

JUNE 25, 2019

Hi readers, The growth teams at Uber and Airbnb occasionally met over the years to share best practices, brainstorm ideas, and share observations on the startup world. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally.

User Testing 48

User Testing Customer Experience Research Software Feedback Software 48

Business of Software Conference

MAY 21, 2020

Elpie Bannister // Former Director of Talent, Simprints. Alex Yang // VP of Engineering, Simprints. The perfect candidate for a role in your company is out there somewhere; you may need to kiss a lot of frogs, but they do exist. Video, Slides, & Transcript below. Transcript. Everyone knows that hiring engineers is really hard.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Andrew Chen

NOVEMBER 13, 2018

Dear readers, Building a new growth team is hard. You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how to measure the success of these teams. What’s the difference between growth and marketing/product/whatever?

User Testing 110

User Testing Customer Experience Reporting Tools Data Visualization 110

Intercom, Inc.

JUNE 28, 2018

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. To mark the release of the book, this week’s podcast is a special compilation of some of our favorite insights from those growth-focused conversations.

User Testing 160

User Testing Research Software Onboarding KPIs Customer Experience 160

Intercom, Inc.

JUNE 28, 2018

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. To mark the release of the book, this week’s podcast is a special compilation of some of our favorite insights from those growth-focused conversations.

User Testing 126

User Testing Research Software Onboarding KPIs Customer Experience 126

Andrew Chen

JANUARY 31, 2018

Essays from 2017. However, growth is getting harder and more expensive because of consolidation, making paid acquisition one of the few channels that still work. Startups are responding by raising more money, monetizing earlier, trying paid channels, and experimenting with referrals instead of virality. The One Device.

Books 67

Books Data Visualization Startups Entertainment 67

Andrew Chen

MAY 28, 2019

I’d be interested in other products that tap into the trends around AirPods, Alexa, voice assistants, etc., It could create a strong advantage around paid marketing if a product has high subscription retention or ARPU, allowing them to make higher bids in the various ad networks. It was originally published on a16z.com.

Analytic Tools 93

Analytic Tools Research Software Feedback Software User Testing 93