Intercom, Inc.

JUNE 13, 2018

Of all the ways to get your message into the world, staging events might not seem like the most efficient or scalable. But that misses a few important qualities that only live events can offer. To do that, it’s not enough to replicate textbook marketing strategies. Events rely on difference.

Events 205

Events Branding Customer Experience User Testing 205

Userpilot

MAY 2, 2024

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. An omnichannel engagement strategy ensures consistency across all customer touchpoints for a seamless brand experience. How to create a customer retention strategy? Let’s dive right in!

Onboarding KPIs 59

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 59

Userpilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Implement your product experience strategy by developing an execution plan with a timeline.

Data Visualization 90

Data Visualization User Testing Customer Experience Analytic Tools 90

Intercom, Inc.

OCTOBER 13, 2022

That’s just a quick peek – watch the full recording or read through the event transcript to experience New at Intercom and catch up on all the major announcements and innovations that were shared at our latest virtual event. What follows is a lightly edited transcript of the event. Paul Adams: Hey, everybody.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Revulytics

AUGUST 28, 2018

Metallica’s data-driven, customer-centric approach can be applied to pretty much any industry that seeks to further engage its users through more relevant and meaningful virtual and in-person events. Putting on live, national and global events is expensive. The same strategy can also be applied for digital events like webinars.

Data Visualization 80

Data Visualization Events Analytic Tools Reporting Tools 80

Userpilot

APRIL 3, 2024

PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions. ” Analyze direct and indirect competitors’ successes and failures, refining your strategy to enhance your product’s market position.

Analytic Tools 87

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 87

Userpilot

MARCH 9, 2022

Product communication through in-app messaging is crucial, as it can influence user behavior or promote a new feature. Here are some examples of in-app messaging that will help you make the most of personalized messages and help users feel like you care about their job-to-be-done or JTBD. What is in-app messaging?

Feedback Software 88

Feedback Software Messaging Customer Feedback Customer Experience 88

The Product Coalition

DECEMBER 2, 2021

Nothing from an app despite the likes of Deliveroo and Uber listing numerous similar results: This means that if your go-to-market strategy requires new people to find your information or content on a search engine and then to seamlessly start using your product?—?a a mobile website is likely a more appropriate use case.

Research Software 172

Research Software Technology User Testing Strategy 172

Userpilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply.

User Testing 98

User Testing Analytic Tools Research Software Feedback Software 98

Userpilot

AUGUST 2, 2023

A data-driven email marketing strategy helps to personalize subject lines, increase clickthrough rates, and improve customer retention by re-engaging inactive users. Specific in-app events, such as onboarding , can trigger emails sent to customers to provide additional information or help. Let’s explore them in more detail.

Data Visualization 87

Data Visualization Analytic Tools Customer Experience User Testing 87

Userpilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Strategies and best practices to effectively cross-sell SaaS customers: Identify best cross-selling opportunities across the customer journey using path analysis. Why implement a cross-selling strategy?

Analytic Tools 78

Analytic Tools Feedback Software Data Visualization Reporting Tools 78

Userpilot

SEPTEMBER 14, 2023

It’s important to define and execute a clear user segmentation strategy for a number of reasons: customer segmentation helps you personalize in-app experiences, improve retention , and drive product success. feature and event tagging) or surveys. You can also use other forms of personalized messaging to boost engagement.

Customer Experience 91

Customer Experience Analytic Tools User Testing Feedback Software 91

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. Simplifying the onboarding experience , personalizing the journey based on the JTBD, and optimizing in-app messaging can all boost your product-led growth rate. What is PLG strategy? What is product-led growth?

Analytic Tools 92

Analytic Tools Feedback Software Onboarding KPIs Marketing 92

Userpilot

APRIL 18, 2023

But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. A customer success strategy is beneficial to increase customer retention, boost customer lifetime value, expand WOM , and enhance your product experience.

Feedback Software 94

Feedback Software Analytic Tools Customer Experience User Testing 94

Userpilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Want to see how Userpilot can help you execute your freemium strategy?

Feedback Software 80

Feedback Software Analytic Tools User Testing Strategy 80

Userpilot

JULY 20, 2023

But you can turn all that around with the right strategies. Customers can downgrade or cancel subscriptions for a million reasons , but here are the main culprits: Bad product-customer fit: This mainly results from wrong positioning or sugar-coated marketing messages. Focus on major activation events. Be contextual.

Customer Experience 85

Customer Experience Feedback Software Analytic Tools Data Visualization 85

Intercom, Inc.

JUNE 9, 2020

These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term. Here are a few of the strategies they shared and how you can apply them to your own business as you move forward. In March, McKinsey & Co. Make decisions quickly.

Strategy 197

Strategy Feedback Software Customer Experience Reporting Tools 197

Intercom, Inc.

JUNE 1, 2018

I didn’t have a perfectly mapped out startup marketing strategy. I certainly didn’t have an “acquisition strategy.” If you’re selling dating apps to millennials, then clever PR or on-campus, offline campaigns will likely beat event sponsorship. If people respond with “P**s off.

Startups 201

Startups Feedback Software Marketing Strategy 201

Userpilot

APRIL 29, 2024

When combined with market segmentation, it makes your marketing strategy more efficient. Collect and analyze the segment data for actionable insights and implement strategies to achieve your goal. Collect and analyze the segment data for actionable insights and implement strategies to achieve your goal. User persona example.

Customer Experience 79

Customer Experience User Testing Customer Feedback Analytic Tools 79

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 93

Feedback Software Analytic Tools Data Visualization Customer Feedback 93

Userpilot

FEBRUARY 28, 2023

Which are the best user adoption strategies for driving growth in SaaS? In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one. An effective adoption strategy involves setting goals, implementing product education , and measuring success.

Analytic Tools 87

Analytic Tools Feedback Software User Testing Data Visualization 87

Amplitude

FEBRUARY 1, 2021

All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution.

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

APRIL 29, 2024

In this article, we examine what makes SaaS renewal management so important and explore renewal strategies for preventing customer churn and increasing upsells. A good SaaS renewal strategy helps drive customer retention , increases the customer lifetime value , and improves your monthly recurring revenue. Let’s dive right in!

Feedback Software 77

Feedback Software Onboarding KPIs Data Visualization Customer Feedback 77

Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Then you are in the right place! Let’s get right into it!

Product Research 79

Product Research Onboarding KPIs Customer Experience Data Visualization 79

Intercom, Inc.

OCTOBER 28, 2020

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

Userpilot

MARCH 7, 2024

To create funnel reports in Userpilot , you first need to define the conversion events. Userpilot allows you to create a custom event funnel. Custom events consist of multiple user actions. Step 1: Select an event The first step is to select conversion events. Conversion event selection.

Data Visualization 91

Data Visualization Reporting Tools Analytic Tools Customer Experience 91

Alchemer Mobile

DECEMBER 21, 2022

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. Keep your surveys targeted on a certain feature or event. When to use mobile surveys.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

The Product Coalition

NOVEMBER 1, 2022

As the Pushwoosh Team has determined , behavior-based communications have 7x higher CTRs than broadcast messages and lead to 30x higher in-app engagement and 25x conversion into target action. You can do this by tracking users’ in-app behavior with triggered events. Personalization is the other half. Sounds challenging?—?but

Customer Experience 140

Customer Experience User Testing Customer Feedback Analytic Tools 140

Userpilot

APRIL 16, 2024

Next, map out the journey for all user personas , focusing on key touchpoints , events, and pain points. Thanks to the insights, you can target the right users with upsell and cross-sell messages at the right time. They guide decision-making and strategy optimization to enhance the customer experience.

Data Visualization 94

Data Visualization Customer Feedback Analytic Tools Feedback Software 94

Userpilot

OCTOBER 31, 2023

This article explores 15 strategies to help you achieve that. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. A free trial is a sales strategy that allows prospective customers to use your product for a limited time. Multiply the result by 100 to get a percentage.

Feedback Software 82

Feedback Software Research Software User Testing Onboarding KPIs 82

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to do this successfully, you need to have a solid customer engagement strategy in place. Engage customers with in-product messaging. Host virtual customer engagement events such as webinars.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

OCTOBER 10, 2022

In this article, we’ll cover the key metrics you need to develop an informed feature adoption strategy and discuss how you can improve them. It will help you create feature adoption strategies to improve the feature or increase its awareness. 5 Effective strategies to increase feature adoption. We’ve got you covered!

Onboarding KPIs 80

Onboarding KPIs Feedback Software Analytic Tools Research Software 80

Alchemer Mobile

MARCH 9, 2022

In this post, we cover four retention-boosting strategies that will help improve the health of your app. Use contextually relevant messaging and proactive customer engagement strategies. When it comes to retention, how you message your customers matters just as much as what you message them.

Customer Feedback 264

Customer Feedback User Testing Customer Experience Data Visualization 264

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 81

Feedback Software User Testing Customer Experience User Friction 81

Userpilot

MAY 1, 2024

Actively working to build a brand community is crucial, as it establishes loyal customer relationships , increases engagement rates, and opens up revenue opportunities through various strategies such as sending newsletters, hosting events, and creating spaces where customers feel heard, valued, and connected. That’s understandable!

Feedback Software 75

Feedback Software Customer Feedback User Testing Customer Experience 75

Userpilot

MAY 3, 2022

Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. When your marketing strategy focuses on outbound, it’s not so clear.

Enterprise 94

Enterprise Strategy Marketing Outbound 94

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. Let's look at some SaaS marketing strategy best practices. #1 Not necessarily.

Feedback Software 111

Feedback Software User Testing Product Research Customer Experience 111