Melissa Perri

DECEMBER 29, 2023

Since publishing my second book, Product Operations, in October, I’ve been reflecting on what I learned writing two business books and wanted to share those insights that I wish someone had shared with me before I started. If you're considering writing a business book, here are some of the biggest lessons I've learned that might help you.

Books 197

Books User Testing Customer Feedback Consulting 197

Userpilot

NOVEMBER 30, 2023

Industry events, like Product Drive , are an opportunity to catch up with the trends in the sector. Before implementing the ideas to fill market gaps, validate them thoroughly. Here are 10 tried and tested ways to do it! Conduct market research to find business gaps Market research seems like an obvious way to find market gaps.

User Testing 97

User Testing Data Visualization Feedback Software Research Software 97

Userpilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. With the right toolset, it becomes easy for SaaS growth teams to identify, validate, implement, and track product growth ideas. A/B testing campaigns, behavior-triggered in-app experiences , viral growth loops , etc.

Analytic Tools 101

Analytic Tools Feedback Software Data Visualization User Testing 101

Intercom, Inc.

JANUARY 24, 2023

Businesses can feel it too: declining KPIs, competitors catching up, market impact waning. Through reinvention, they extend the life span of the product, and create new value for customers and the business. Market All business messengers had become homogenised, we needed to differentiate. Our visual design needed modernization.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Andrew Chen

FEBRUARY 26, 2024

Otherwise you will surely encounter very busy people who simply refuse to “grab coffee” to “catch up” because it’s a poor use of time. I asked everyone about this topic, and began to develop my own ideas that I would share freely. I knew exactly 2 people, and that was it.

User Testing 123

User Testing Customer Experience Blog Events 123

Product Talk

SEPTEMBER 13, 2023

I have a mission of creating an organization that can execute on Hemnet’s vision and mission by creating value for all our customers in a way that supports business growth,” says Francesca. We kept asking, ‘Why are we working on idea X instead of idea Y?’” says Niklas. “We If it’s not a big risk, you should always try it.”

Product Research 271

Product Research User Testing Research Software Feedback Software 271

Userpilot

SEPTEMBER 11, 2023

Increase customer engagement through optimization with A/B tests. Ideas from feature request surveys for developing product roadmap. Businesses can use customer analytics for various purposes, from adoption to retention to growth. Head-to-head A/B tests offer the same experience flow in different ways to two groups.

Data Visualization 99

Data Visualization Analytic Tools Feedback Software Customer Feedback 99

Intercom, Inc.

FEBRUARY 16, 2021

With the evolution of digital technologies, we’re now exposed to other people’s opinions, ideas, and work on an almost minute-by-minute basis. But here’s the thing: humans can’t have new ideas without prior sensory input. That’s ok, let’s test this hypothesis. Your mind is like a collection of LEGO bricks. Not convinced?

User Testing 283

User Testing Feedback Software Research Software Customer Experience 283

Userpilot

FEBRUARY 26, 2024

To conduct funnel analysis in tools like Userpilot , Mixpanel, or Google Analytics , define the conversion events for the stage as well as conversion criteria. A/B and multivariate testing are experimentation techniques you can use to validate funnel changes before implementing them for all users. A/B testing in Userpilot.

Analytic Tools 97

Analytic Tools Data Visualization Feedback Software Research Software 97

Userpilot

MARCH 26, 2024

Amplitude Analytics – the best digital analytics tool for event tracking. Crazy Egg – the best digital analytics tool for A/B testing. Optimizely – the best digital analytics tool for multivariate testing. Key features Here's a brief overview of Google Analytics web analytics tools: Event tracking.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

Amplitude Analytics – the best digital analytics tool for event tracking. Crazy Egg – the best digital analytics tool for A/B testing. Optimizely – the best digital analytics tool for multivariate testing. Key features Here's a brief overview of Google Analytics web analytics tools: Event tracking.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

Amplitude Analytics – the best digital analytics tool for event tracking. Crazy Egg – the best digital analytics tool for A/B testing. Optimizely – the best digital analytics tool for multivariate testing. Key features Here's a brief overview of Google Analytics web analytics tools: Event tracking.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

Amplitude Analytics – the best digital analytics tool for event tracking. Crazy Egg – the best digital analytics tool for A/B testing. Optimizely – the best digital analytics tool for multivariate testing. Key features Here's a brief overview of Google Analytics web analytics tools: Event tracking.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

Amplitude Analytics – the best digital analytics tool for event tracking. Crazy Egg – the best digital analytics tool for A/B testing. Optimizely – the best digital analytics tool for multivariate testing. Key features Here's a brief overview of Google Analytics web analytics tools: Event tracking.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

OCTOBER 24, 2023

Data from OpenView show that 61% of SaaS companies have already adopted (or are actively testing) usage-based pricing. Userpilot helps you drive product-led growth, increase net dollar retention, and deploy your usage-based pricing model by adding contextual upsells that are triggered by in-app events. What is usage-based pricing?

Analytic Tools 99

Analytic Tools Data Visualization Reporting Tools User Testing 99

Userpilot

FEBRUARY 27, 2024

Funnel analysis helps teams understand user interactions with the brand and the product at different touchpoints so that they can optimize the customer journey to drive business results and create a better customer experience. This helps SaaS businesses assess the impact of product changes and identify the best time to engage users.

Data Visualization 89

Data Visualization Analytic Tools Customer Experience Feedback Software 89

Product Talk

OCTOBER 9, 2019

Last month, I spoke at the Business of Software (BoS) conference in Boston. Mark Littlewood , the organizer of the event, does a fantastic job and it shows up in every little detail of the event. Unlike most events, I didn’t script out my talk ahead of time. The audience is made up of entrepreneurs. Tweet This.

Feedback Software 246

Feedback Software Research Software User Testing Customer Feedback 246

Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Marketing testing is a technique used by businesses to evaluate the viability of their strategies before implementing them. Marketing experiments vs. marketing tests.

Research Software 97

Research Software Feedback Software Analytic Tools Customer Experience 97

Userpilot

JANUARY 8, 2024

You can also implement A/B testing to see what resonates better with your audience. Promote your case studies with paid ads on social media Case studies make a good customer acquisition strategy because they showcase how your best customers reached business success with your tool.

Analytic Tools 103

Analytic Tools Research Software Feedback Software Customer Experience 103

Userpilot

FEBRUARY 19, 2024

You may have heard a horror story about a business not using impact analysis. Business impact analysis types include: Traceability, understanding how changes in one area affect others. Involve business leaders in brainstorming with tools like Miro to identify diverse impacts of change. Whatever it is, it’s not good.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Userpilot

NOVEMBER 26, 2023

Your conversion rate optimization efforts might be focused on different actions based on the business context. A/B tests across your landing pages show you where to iterate and improve your efforts for better conversion rates. You can also test and improve multiple variations of in-app flows. What is CRO analytics?

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Research Software 96

Innovatemap

NOVEMBER 28, 2023

But there’s one event in our calendar that particularly stands out each year — Science Fair. This unique event, deeply embedded in our culture, is where creativity meets practicality, transforming abstract ideas into tactical solutions. But if you’re new here, no, we’re not breaking out test tubes and Bunsen burners.

Events 52

Events Product Research Testing Marketing 52

Mind the Product

MAY 13, 2020

Everyone understands that if you’re having a group discussion diversity is strength, the more ideas we get the better, and they’re very curious and wonderful – as long as it’s not about anything they care about. Now differences are a threat, and now they’re trying to win. Good communication.

Agile 180

Agile Feedback Software Product Research Software Review 180

Mind the Product

JULY 18, 2017

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn. Brainstorm your A/B tests. So what did we learn?

User Testing 171

User Testing Product Research Testing Feedback Software 171

Userpilot

APRIL 7, 2024

For each potential Aha moment, design an onboarding flow and test them side-to-side in A/B tests to select the one that leads to the most conversions. To be more specific, when looking for the Aha moment, you want to identify user actions that lead to an activation or conversion event. A/B test results in Userpilot.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Userpilot

AUGUST 30, 2023

Perform A/B tests to see which flow works for users and optimize customer experience based on the outcome. Businesses frequently calculate and monitor TTR to assess if they’re offering high-quality service to customers. It makes users less dependent on the customer support team within or outside business hours.

Customer Experience 92

Customer Experience Onboarding KPIs User Testing Customer Feedback 92

Mixpanel

JANUARY 20, 2022

The idea is that if you can predict user outcomes based on their prior behavior, then the behaviors that are most predictive of positive outcomes are the ones that you should try to drive in order to improve the outcome metric across all users. For example, maybe the ratio of two events is what is important rather than the counts.

Artificial Inteligence 111

Artificial Inteligence Data Visualization Analytic Tools Product Research 111

Good Product Manager

JANUARY 28, 2018

In the meantime, I’ve been busy blogging… Helping Product Managers Triumph in an Agile World: The SiriusDecisions Agile Engine for Product Management. Upcoming Events. Spring is always a big season for events, and this is shaping up to be another busy one. I’m still tweaking some things, so bear with me.

Agile 60

Agile Events Roadmap User Testing 60

Good Product Manager

JANUARY 28, 2018

In the meantime, I’ve been busy blogging… Helping Product Managers Triumph in an Agile World: The SiriusDecisions Agile Engine for Product Management. Upcoming Events. Spring is always a big season for events, and this is shaping up to be another busy one. I’m still tweaking some things, so bear with me.

Agile 60

Agile Events Roadmap User Testing 60

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Instead of looking out for new avenues to satisfy users , many companies simply copy what their competitors do without validating that the ideas are worth building. Have a look at the Venn diagram below.

Analytic Tools 95

Analytic Tools Feedback Software Product Research User Testing 95

The Product Coalition

MARCH 11, 2023

When a scientific researcher has a theory to test, achieving the objective is not always a one time event. Yes, the objective can be achieved in that moment, but in other disciplines like Psychology — the objective is more like a moving target that evolves over time, which means that periodical tests are required. Why is that?

User Testing 120

User Testing Product Research UX Customer Experience 120

The Product Coalition

DECEMBER 29, 2020

Product Managers can transition into their roles from all areas of business, which is a breeding ground for self-doubt. It could be a blog, your own consultancy business, an online community, or even your own digital product. These events simulate product development and are a great introduction to the tech world.

Technical Review 127

Technical Review Product Research Certifications Data Visualization 127

Intercom, Inc.

DECEMBER 28, 2022

In this post, the Intercom Content Team picks our highlights from a busy 2022 – we published over 150 pieces of content, including guides about customer support and customer retention. Emojis mean business: The characters transforming business messaging. Zara Burke , Principal Editor.

Reporting Tools 118

Reporting Tools Technical Review ChatGPT Customer Experience 118

Userpilot

JULY 18, 2023

TL;DR Product strategy tools assist product teams in defining, creating, and executing product strategies aligned with business objectives and user needs. This allows teams to make better strategic decisions and align their efforts with the overall business objectives. Let’s get right to it! Product management software: Aha!

Analytic Tools 94

Analytic Tools Feedback Software Research Software Reporting Tools 94

Userpilot

NOVEMBER 30, 2023

The UX research process consists of 4 main stages, Discovery , Exploring, Testing, and Listening, which follow the development process and during which it becomes increasingly more specific. Having extracted insights from the data, share them with other teams and key stakeholders to sync your efforts and ensure alignment with business goals.

Product Research 91

Product Research User Testing Research Software Data Visualization 91

Userpilot

MARCH 14, 2023

feature usage , in-app events, etc.). You can segment users to trigger feature request surveys , send feature testing invitations, and identify new improvement opportunities. These groups are based on shared characteristics such as their JBTD (jobs to be done), company size, business model, lifecycle stage , in-app behavior , and more.

Analytic Tools 95

Analytic Tools User Testing Customer Feedback Feedback Software 95

The Product Coalition

NOVEMBER 2, 2021

A Technical Exercise In this post, I’ll offer my idea of the sort of technical abilities expected from a product manager. Since the required skill level is not clear, it’s often also not clear what and how to test when interviewing a potential hire. The Product Interview?—?A Can it meet the requirements? Is it a “good” structure?

Technical Review 137

Technical Review Analytic Tools Software Review User Testing 137